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Add a quality target and a self-review loop to your website brief: ask Claude Code to aim for the standard of work seen at Awwwards, the Webby Awards, or FWA, then review and iterate on its result. That is the technique developer @kajikent shared, as reported by TL;JP on October 6, 2026. It is a useful prompt pattern to try, not a proven way to produce award-winning websites.
The prompt suffix to try
Append an instruction like this to a specific website brief:
Aim for a level of design quality that could be recognized by Awwwards, the Webby Awards, or FWA. After building the site, review your work against that goal, identify what falls short, and iterate until the result is stronger.
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This restates the target-plus-revision idea reported by TL;JP; it is a practical rendering, not a claim that these awards share a formal standard. Keep the rest of your prompt concrete: describe the site’s audience, purpose, content, required features, and technical constraints. The award references set an aspiration; they do not tell the coding agent what your particular project needs.
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Why include a self-review loop?
The reported technique pairs a recognizable quality target with an instruction to check the result and make another pass. That is more actionable than saying only “make it beautiful,” because it explicitly asks the agent to inspect and revise its work. It still leaves “high design quality” open to interpretation unless the brief supplies criteria.
For a more useful review, spell out project-specific checks yourself. Depending on the site, you might ask the agent to assess whether the visual hierarchy makes the main action clear, layouts adapt to small screens, text remains readable, navigation is understandable, and interactions behave as intended. These are practical suggestions for defining your brief, not criteria supplied by @kajikent or evidence that the suffix improves results.
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Does the Awwwards prompt actually work?
The cited report does not provide criteria for judging success, measured win rates, or a comparison with other prompts. Treat the suggestion as one practitioner’s technique—not a benchmark or a guarantee of award-caliber output. The award names in the prompt are aspirational references, not evidence that a generated site meets any organization’s standards.
Judge the result against your own requirements. Inspect the implementation and rendered pages, test the important interactions and screen sizes, and give the agent specific corrections when you see a problem. A self-review instruction can prompt another iteration, but it does not replace your own review.
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How to make the instruction reusable in Claude Code
Claude Code is an agentic coding tool that can read a codebase, edit files, run commands, and integrate with development tools, according to Anthropic’s Claude Code overview. If you want a similar review instruction available across sessions for a project, Anthropic documents using a CLAUDE.md file in the project root; Claude Code reads it at the start of each session. Put general project guidance there, and keep one-off design goals in the website brief.
Access requirements depend on the surface: Anthropic’s current overview says most Claude Code surfaces require a Claude subscription or an Anthropic Console account. Check the official overview for the current details before setting up access.
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