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No: Amazon’s current support guidance says Sponsored ads on Echo Show devices cannot be turned off globally. You can swipe past an ad, hide a particular ad for 30 days, adjust interest-based ad preferences, and customize other home-screen content—but none of those controls is a universal Sponsored-ad off switch.
Sponsored ads are different from other home-screen suggestions
Amazon says Sponsored ads carry a Sponsored label. The company separately lists other home-screen content, including Amazon Recommendations, Your Frequent Orders, and Explore Local Places. These suggestions and Sponsored ads are not the same thing, so changing or disabling other home-screen content should not be expected to remove Sponsored ads. Amazon’s support page explains how it distinguishes ads from other suggested content.
What you can do about an ad on screen
Skip the ad currently showing
When a Sponsored ad appears, swipe from right to left across the screen to skip it. Amazon documents this as a way to move past an ad, not as a way to prevent future ads. Amazon’s guidance states: “You can’t turn off these ads, but you can skip an ad by swiping from right to the left on the screen.”
Hide an individual ad temporarily
Tap the information control at the lower-right corner of the display to hide a specific ad. Amazon says the hide lasts for 30 days; it applies to that ad, rather than permanently suppressing Sponsored ads across the device. If an ad is offensive or inappropriate, you can report it through the same controls. Amazon says that report also hides the ad for 30 days and initiates an investigation. See Amazon’s ad-management instructions.
Change interest-based ad preferences
If you want fewer ads targeted to your interests, Amazon provides preference controls in Alexa data settings. In the Alexa app, go to More → Alexa Privacy → Manage your Alexa Data. On an Echo Show, open Settings and choose Alexa Privacy or Privacy and Permissions, then Manage Your Alexa Data. Labels can vary by model. This changes interest-based targeting; it does not turn off ads. Amazon warns: “You may still see ads provided by Amazon that aren’t based on your interests.” Amazon’s support page describes the preference controls and this limitation.
Quick Recap
Best Value
- Powerfully smart, beautifully built: The redesigned 8.7" smart display features a vibrant HD touchscreen with 15% more viewing area versus Echo Show 8 (2023 release), built-in smart home hub, AZ3 Pro chip for powerful performance, and Omnisense technology for highly personalized experiences.
- Content sounds incredible: Stream music or watch shows on Prime Video, Netflix, and more. All with room-filling spatial audio, crisper vocals, wider sound stage, and up to 2x bass versus Echo Show 8 (2023 release). With Alexa+, find the name of that song you love and discover new shows based on your preferences.
- Your everyday assistant: See recipes and calendars at a glance, easily find meal inspo and manage your shopping lists. With Alexa+, find recipes based on foods you love, make reservations, order groceries, and more.
- Simple Smart Home control: Pair and control thousands of devices that work with Alexa without needing a separate smart home hub. Easily view your camera feeds. Manage lights, thermostats, and more using the display or your voice. With Omnisense technology, you can activate routines via temperature, presence, or visual ID detection.
- Crystal-clear video calls: Video calls feel natural with a centered, auto-framing camera, 3.3x zoom, and noise reduction technology. Use live view to check in on your family, pets, and more while you're away.
Rank #4
- Alexa can show you more - Echo Show 5 includes a 5.5” display so you can see news and weather at a glance, make video calls, view compatible cameras, stream music and shows, and more.
- Small size, bigger sound – Stream your favorite music, shows, podcasts, and more from providers like Amazon Music, Spotify, and Prime Video—now with deeper bass and clearer vocals. Includes a 5.5" display so you can view shows, song titles, and more at a glance.
- Keep your home comfortable – Control compatible smart devices like lights and thermostats, even while you're away.
- See more with the built-in camera – Check in on your family, pets, and more using the built-in camera. Drop in on your home when you're out or view the front door from your Echo Show 5 with compatible video doorbells.
- See your photos on display – When not in use, set the background to a rotating slideshow of your favorite photos. Invite family and friends to share photos to your Echo Show. Prime members also get unlimited cloud photo storage.
Rank #3
- New size, more viewing area: The 11“ smart display features a vibrant Full-HD touchscreen with 60% more viewing area versus Echo Show 8 (2025 release), built-in smart home hub, AZ3 Pro chip for powerful performance, and Omnisense technology for highly personalized experiences.
- Content looks and sounds incredible: Watch shows on Prime Video, Netflix, and more on the vibrant Full-HD 11" screen and enjoy room-filling spatial audio, crisper vocals, wider sound stage, and up to 2x bass versus Echo Show 8 (2023 release). With Alexa+, find the name of that song you love and discover new shows based on your preferences.
- Your everyday assistant: The 11" display makes it easy to see recipes and calendars at a glance, find meal inspo, and manage your shopping lists. With Alexa+, find recipes based on foods you love, make reservations, order groceries, and more.
- Simple Smart Home control: Pair and control thousands of devices that work with Alexa without needing a separate smart home hub. Easily view your camera feeds. Manage lights, thermostats, and more using the display or your voice. With Omnisense technology, you can activate routines via temperature, presence, or visual ID detection.
- Crystal-clear video calls: Video calls feel natural on the vibrant 11" screen with a centered, auto-framing camera, 3.3x zoom, and noise reduction technology. Use live view to check in on your family, pets, and more while you're away.
Rank #2
- MEET ECHO SHOW 15 - A stunning 15.6" Full-HD (1080p) smart display that's perfect for your kitchen and ready to show you more. Use customizable widgets to keep your day on track, watch your favorite shows with Fire TV and powerful vibrant sound, and enjoy natural video calling, with 3.3x zoom and wide field of view.
- FAMILY ORGANIZATION HUB - See your top widgets at a glance, like your family’s calendars and to-do lists, local weather, smart home, and more.
- ALL YOUR FAVORITES, ALL RIGHT HERE - Built-in Fire TV unlocks endless entertainment, so you can enjoy your favorite content from thousands of apps like Prime Video, Netflix, YouTube, Apple TV, and more (subscription may be required). Fire TV remote included. Plus, now you can quickly add a device to play music with Active Media - start playing a song in the kitchen, then add the living room and bedroom on the fly.
- SMART HOME CENTRAL - Control smart devices with your voice or a few taps using the smart home dashboard. Easily turn on all your living room lights at once or check live camera feeds to see what's happening around your home.
- YOUR FAVORITE MEMORIES ON DISPLAY - Brighten your space (and your day) by turning your home screen into a photo slideshow that displays your favorite memories. Auto curate your images and show off your favorite family memories.
#1 Best Overall
- Alexa can show you more - Echo Show 5 includes a 5.5” display so you can see news and weather at a glance, make video calls, view compatible cameras, stream music and shows, and more.
- Small size, bigger sound – Stream your favorite music, shows, podcasts, and more from providers like Amazon Music, Spotify, and Prime Video—now with deeper bass and clearer vocals. Includes a 5.5" display so you can view shows, song titles, and more at a glance.
- Keep your home comfortable – Control compatible smart devices like lights and thermostats, even while you're away.
- See more with the built-in camera – Check in on your family, pets, and more using the built-in camera. Drop in on your home when you're out or view the front door from your Echo Show 5 with compatible video doorbells.
- See your photos on display – When not in use, set the background to a rotating slideshow of your favorite photos. Invite family and friends to share photos to your Echo Show. Prime members also get unlimited cloud photo storage.
What changing other display settings will—and won’t—do
Customize non-Sponsored home-screen content
You can adjust the content cards and suggestions shown on the home screen, but those controls concern non-Sponsored content. They do not amount to a global Sponsored-ad disable setting. Check the label on an item before changing settings: Amazon identifies Sponsored placements separately from suggestions such as recommendations and frequent orders. Amazon’s help page covers both categories.
Adaptive Content changes the display view, not documented ad controls
Adaptive Content changes what appears based on how far away you are from a supported Echo Show. Amazon says it is on by default and can be turned off on supported devices under Settings → Display & Appearance, by choosing Manual View or switching off Adaptive Content, depending on the device and software. The feature may not work when the camera is disabled or covered by its shutter. Amazon’s documentation does not say that disabling Adaptive Content removes Sponsored ads, so do not treat it as an ad-removal setting. Amazon’s Adaptive Content instructions describe the view setting.
Why some owners call the ads intrusive
Some Echo Show owners have objected to ads appearing amid content they expected to see. Tom’s Guide reported user accounts of full-screen Sponsored ads appearing between Photo Frame images and content cards for music, recipes, and news. Those are reported experiences, not evidence that every Echo Show behaves that way or that the placements occur at a particular frequency. Tom’s Guide’s October 11, 2025 report describes the accounts and community responses. Amazon forum search results also preserve questions such as “Nonstop ads on screen…How can you disable?” and “How do I setup my Echo Show to stop showing me advertisements?” These illustrate individual users’ concerns, not how widespread they are. Amazon’s forum search results
Tom’s Guide also described community suggestions such as using an Alexa routine to start Photo Frame or changing the device language to English/Canada. They are unverified, user-shared workarounds, not fixes Amazon guarantees; results may depend on model, software, or region. Amazon’s documented ad controls do not promise that either approach removes Sponsored ads.
What is—and isn’t—known about how widespread the complaints are
The available sources do not establish a representative share of Echo Show owners who see these ads, their frequency, or differences by model or country. Individual posts and reported experiences can explain why a placement frustrates someone, but they cannot show how common it is. Amazon’s current help guidance is clearer about the available controls: Sponsored ads cannot be turned off globally, while skipping, temporary hiding, and interest-based preference changes remain available.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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