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Blogging still features in many companies’ content plans, but the available 2026 survey data does not support a universal traffic or income benchmark. Orbit Media’s survey of 1,042 content marketers found an average post length of 1,312 words and an average writing time of 3 hours, 20 minutes; just 13.9% said their blog delivered strong results. HubSpot’s separate surveys offer a view of company blogging and distribution. These figures describe different respondents and questions, so read them as indicators—not a single, interchangeable measure of how every blog performs.
Blogging statistics at a glance
The figures below come from three survey sources. Orbit Media surveyed content marketers; HubSpot’s 2025 blogging report focuses on businesses that maintain blogs; and HubSpot’s 2026 statistics page reports findings from marketer surveys. Their populations and metrics differ.
| Finding | What the figure measures | Source and qualification |
|---|---|---|
| 1,312 words | Average blog post length | Orbit Media’s 2026 survey of 1,042 content marketers; down from a reported peak of 1,427 words in 2023. Orbit Media |
| 3 hours, 20 minutes | Average time to write one post | Orbit Media’s 2026 survey; down from a reported peak of 4 hours, 10 minutes in 2022. Orbit Media |
| 13.9% | Respondents saying their blog delivers “strong results” | Orbit Media’s 2026 survey; the publisher describes this as an all-time low in its series. Orbit Media |
| 18.9% | Respondents who did not know whether their blog delivered results | Orbit Media’s 2026 survey. Orbit compares this uncertainty with a 9%–14% range in the prior decade of its series. Orbit Media |
| 92.4% | Respondents using AI for blogging | Orbit Media’s 2026 survey headline figure. Orbit Media |
| 65% | Surveyed marketers whose companies maintain blogs | HubSpot’s 2025 State of Blogging report. HubSpot |
| 83% | Blog-maintaining businesses distributing blog content through social media | HubSpot’s 2025 State of Blogging report. HubSpot |
| 47% | Blog-maintaining businesses using email newsletters for distribution | HubSpot’s 2025 State of Blogging report; 47% also reported using paid ads. HubSpot |
| 36% | Blog-maintaining businesses using organic search for distribution | HubSpot’s 2025 State of Blogging report. HubSpot |
| 38% | Marketers who used blog posts in 2025 | Reported on HubSpot’s 2026 marketing statistics page. HubSpot |
| 22.26% | Marketers placing blog posts among their five highest-ROI content formats | Reported on HubSpot’s 2026 marketing statistics page. This is a format ranking response, not the share of revenue generated by blogs. HubSpot |
| About 94% | Marketers who planned to use AI in content creation during 2026 | Reported on HubSpot’s 2026 marketing statistics page and attributed there to HubSpot’s State of Marketing Report. This measures planned AI use, not blogging performance. HubSpot |
How long should a blog post be?
Orbit Media’s 2026 survey average was 1,312 words per post. That is a description of respondents’ output, not a recommended length or a target that guarantees results. A useful post should be long enough to answer its reader’s question and no longer than necessary; a concise how-to and a comprehensive reference may need very different lengths.
Orbit’s reported average writing time was 3 hours and 20 minutes per post in 2026. Its series records a peak average of 4 hours and 10 minutes in 2022. Neither average establishes how long an individual post should take: topic complexity, research, editing, visuals, and team workflow can all differ.
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Do blogs still get results?
Survey responses show that blogs remain in use, but they also show uncertainty and weak reported results. In Orbit Media’s 2026 survey, 13.9% of content marketers said their blog delivered “strong results,” while 18.9% did not know whether it delivered results. These are respondents’ assessments, not independently audited traffic, leads, or revenue. Orbit calls the strong-results share an all-time low in its survey series.
HubSpot reported that 65% of surveyed marketers’ companies maintained blogs in its 2025 State of Blogging report. Separately, HubSpot’s 2026 marketing statistics page reported that 38% of marketers used blog posts in 2025. These numbers should not be treated as a year-over-year trend: they come from different reporting contexts and describe different measures.
How do businesses distribute blog content?
HubSpot’s 2025 State of Blogging report says that among businesses maintaining blogs, 83% distributed content through social media, 47% used email newsletters, 47% used paid ads, and 36% used organic search. These channel figures can overlap: a company may use several channels, so the percentages do not add up to a meaningful total or rank exclusive strategies.
The figures describe reported distribution practices, not the share of traffic each channel generates. They also cannot be compared directly with Orbit Media’s content-marketer responses, which come from a different survey population.
What do the statistics say about AI and blogging?
Orbit Media reported that 92.4% of respondents used AI for blogging in its 2026 survey. Yet its report states: “None of the use cases for AI in the survey correlate with performance.” This is a finding about the analysis in Orbit’s survey; it does not establish that AI never helps or harms a blog. The result does caution against treating high adoption as proof of better performance.
HubSpot’s 2026 marketing statistics page reported that about 94% of marketers planned to use AI in content creation during 2026, attributing the figure to its State of Marketing Report. A stated plan to use AI is not the same as measured adoption in blogging, and neither figure measures a resulting change in traffic, leads, or revenue.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What do blogging statistics say about ROI and monetization?
HubSpot’s 2026 marketing statistics page reported that 22.26% of marketers placed blog posts among their five highest-ROI content formats. This indicates how respondents ranked formats; it does not mean that blogs generated 22.26% of revenue or that a typical blogger earns a particular amount.
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Outbyte Driver Updater FREEFix the driver behind crashes, sound loss and screen glitchesFind Drivers →Outbyte PC Repair FREERepair Windows errors before they cause bigger problemsFix Now →The available figures do not establish a representative current global average for blog visits or a general average income for individual bloggers. For a specific site, its own analytics and financial records are more relevant than a cross-survey average that the cited reports do not provide.
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How to use these benchmarks without overreading them
- Keep each number attached to its source and population. Orbit surveyed content marketers; HubSpot’s 2025 distribution percentages refer to businesses that maintain blogs.
- Separate activity from outcomes. Writing time, word count, channel use, and AI adoption measure activity or practice. They are not proof of traffic, leads, or income.
- Treat reported results as perceptions. Orbit’s “strong results” measure is self-reported, not an audited performance figure.
- Do not infer cause from correlation. Orbit describes relationships between practices and reported outcomes as correlations; the survey does not establish that one tactic causes success.
- Use your own site’s measurements for decisions. Track the outcomes that matter to your goals rather than adopting a survey average as a universal benchmark.
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