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ASUS’s reported GPU prices were well above launch baselines in March 2025: TechSpot reported a ROG Astral RTX 5090 OC at $3,359, versus NVIDIA’s $1,999 RTX 5090 launch price, while ASUS RX 9070 examples were also listed above AMD’s reported launch prices. Those are dated US store observations, not current quotes. A later ASUS ROG US listing showed the Astral RTX 5090 OC at $4,829.99, but that single listing is not a market-wide price.
How much did ASUS raise RTX 5090 prices?
In a March 17, 2025 report, TechSpot said ASUS raised the US listing for its ROG Astral RTX 5090 OC from $3,079 to $3,359—a $280 increase. NVIDIA’s announced launch price for the desktop RTX 5090 was $1,999, so the reported Astral listing was $1,360 above that baseline. TechSpot also said the Astral OC had been expected to cost $2,800; that expectation is distinct from NVIDIA’s announced GPU launch price.
| # | Preview | Product | Price | |
|---|---|---|---|---|
| 1 |
|
ASUS ROG Astral GeForce RTX 5090 OC Edition Quad Fan Graphics Card, 32GB GDDR7, 3352 AI Tops,... | $7,899.00 | Buy on Amazon |
| 2 |
|
ASUS TUF Gaming GeForce RTX 5090 32GB GDDR7 OC Edition Gaming Graphics Card | $7,439.00 | Buy on Amazon |
The $1,999 figure was NVIDIA’s launch-price baseline, not a promise that every board-partner card would sell for that amount. NVIDIA announced the RTX 5090 would be available January 30, 2025, at $1,999 and named ASUS among the add-in-card providers in its GeForce RTX 50 Series launch announcement.
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TechSpot also reported the following ASUS US listings on March 17, 2025. The comparison is against NVIDIA’s $1,999 RTX 5090 launch price, not a separate MSRP for each ASUS model.
#1 Best Overall
- [3352 AI TOPS, 5th Gen Tensor Cores, AI Content Creation] Built for AI-assisted photo and video workflows including upscaling, denoise, background removal, masking, and generative AI creation for faster creator productivity.
- [32GB GDDR7 VRAM, Local LLM Inference, Larger Models] Run local LLM inference and on-device AI tools with massive VRAM headroom for larger models, longer context, and heavier multitasking across AI and creator apps.
- [28 Gbps, 512-bit, 21760 CUDA Cores] High-throughput next-gen memory and core resources for demanding creator projects, complex timelines, large assets, and GPU-accelerated ML experimentation and inference pipelines.
- [Quad-Fan Force, Vapor Chamber, Phase-Change Thermal Pad] Designed for sustained performance under heavy loads with quad-fan cooling, a patented vapor chamber, and a phase-change GPU thermal pad to help lower temps and reduce hotspots.
- [DP 2.1b x3, HDMI 2.1b x2, Bundle GPU Holder] Multi-display ready with up to 4 displays and up to 7680 x 4320 max digital resolution, plus an included GPU Holder to help reduce GPU sag and improve long-term build stability.
| ASUS model | Reported US price, March 17, 2025 | Difference from $1,999 launch price |
|---|---|---|
| ROG Astral RTX 5090 OC | $3,359 | $1,360 above |
| TUF RTX 5090 OC | $3,000 | $1,001 above |
| TUF RTX 5090 non-OC | $2,759 | $760 above |
TechSpot attributed a $250 increase to the TUF listings, without specifying separate before-and-after amounts for each TUF variant. HotHardware independently reported a March 17, 2025 ASUS ROG Astral RTX 5090 OC price of $3,359.99, a liquid-cooled ROG Astral variant at $3,409.99, and a TUF model at $2,999. Its report noted sold-out or notify-me messages alongside high prices. These contemporary reports corroborate the general picture, but are not a separate ASUS price feed.
Were ASUS RX 9070 cards above MSRP?
Yes, according to March 17, 2025 coverage of ASUS US listings. TechSpot compared ASUS examples with reported AMD launch prices of $549 for the RX 9070 and $599 for the RX 9070 XT. Its figures were:
| ASUS model | Reported US price, March 17, 2025 | Comparison with reported launch price |
|---|---|---|
| Prime RX 9070 | $659 | $110 above $549 |
| TUF RX 9070 OC | $710 | $161 above $549 |
| Prime RX 9070 XT OC | $719 | $120 above $599 |
| TUF RX 9070 XT OC | $800 | $201 above $599 |
PCWorld reported March 17, 2025 prices of $660 for the ASUS Prime RX 9070 and $720 for the Prime RX 9070 XT, against launch prices of $550 and $600. It characterized those model-specific differences as 20 percent. HotHardware reported the ASUS Prime RX 9070 at $659.99 against a $549 starting MSRP. The small price variations reflect what different outlets reported; they should not be collapsed into one supposedly exact listing price.
Are those ASUS GPU prices still current?
No March 2025 figure should be treated as a current quote. An ASUS ROG US product listing checked October 4, 2026 showed the ROG Astral GeForce RTX 5090 32GB GDDR7 OC Edition at $4,829.99. That is a later listing for one specific variant, not a market average or a price for every RTX 5090 model, retailer, or seller; ASUS listings can change.
Rank #2
- AI Performance: 772 AI TOPS
- OC mode: 2580 MHz Default mode: 2550 MHz(Boost clock)
- Powered by the NVIDIA Blackwell architecture and DLSS 4
- SFF-Ready Enthusiast GeForce Card
- Axial-tech fans feature a smaller fan hub that facilitates longer blades and a barrier ring that increases downward air pressure
A current official US ASUS price or stock status for the RX 9070 family is not established here. Check the exact model and seller before making a purchase decision rather than carrying forward its historical March 2025 listing. The available figures also do not support a current performance-per-dollar comparison or a present-day ranking of RX 9070 prices.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What explains the gap from MSRP?
The reports establish that ASUS listings were above the relevant launch-price baselines; they do not establish one definitive cause for the gap. The RTX 5090’s $1,999 figure was NVIDIA’s announced launch price for the GPU, whereas ASUS listings were for specific board-partner models, including factory-overclocked variants. The prices alone do not show how much of the difference came from product features, supply, retail conditions, or other factors.
Model distinctions matter: an OC version is not the same product listing as its non-OC counterpart, and the ROG Astral liquid-cooled version is distinct from the air-cooled OC model. None of those distinctions makes an old listing a reliable guide to a card’s price or availability today.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
