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In the United States, Microsoft announced estimated retail prices of $599.99 for the ROG Xbox Ally and $999.99 for the ROG Xbox Ally X when preorders opened in September 2025. Those figures are U.S. prices, not global prices: Xbox said exact pricing would be announced by region. ASUS’s U.S. product pages continue to list the same prices, though stock and promotions can change.
How much do the ROG Xbox Ally and Ally X cost?
Microsoft’s September 25, 2025 announcement gave the U.S. estimated retail prices (ERPs) below. The figures apply to the U.S. market; they should not be treated as prices for other countries. Xbox said regional prices would be announced as preorders went live. Microsoft’s Xbox Wire announcement describes the prices as estimates.
| Model | U.S. ERP announced in September 2025 | Current ASUS U.S. listing |
|---|---|---|
| ROG Xbox Ally | $599.99 | $599.99 |
| ROG Xbox Ally X | $999.99 | $999.99 |
ASUS’s live U.S. product pages list these prices for the 2025 ROG Xbox Ally and 2025 ROG Xbox Ally X. A current listing is not a guarantee of inventory or a price at every retailer; check the seller and model before buying.
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The Ally X costs $400 more at the announced U.S. ERP. ASUS’s published specifications show that the higher-priced model has a different processor and more memory, storage, and battery capacity. These are manufacturer specifications, not independent performance or battery-life test results.
#1 Best Overall
- [Xbox experience brought to life by ROG] : The Xbox gaming legacy meets ROG's decades of premium hardware design in the ROG Xbox Ally. Boot straight into the Xbox experience just like a console.
- [Xbox Game Bar integration] : Launch Game Bar with a tap of the Xbox button or play your favorite titles natively from platforms like Xbox Game Pass, Steam, Epic Games, or Windows games on the go.
- [All your games, all your progress]: Powered by Windows 11, the ROG Xbox Ally gives you access to your full library of PC games from Xbox and other game stores. With Xbox Play Anywhere, you can pick up right where you left off on your PC or Xbox and jump back into the game anytime.
- [Never stop gaming]: Powered by ultra-efficient AMD Ryzen Z2 A processor, the ROG Xbox Ally offers console-caliber performance and can game for hours, even away from a wall outlet.
- [Game-ready storage and fast memory]: Store your full library and multitask seamlessly with 512GB SSD and 16GB of LPDDR5 6400MHz RAM. The ROG Xbox Ally makes playing any game in the palm of your hand possible.
| Specification | ROG Xbox Ally | ROG Xbox Ally X |
|---|---|---|
| U.S. ERP | $599.99 | $999.99 |
| Processor | AMD Ryzen Z2 A | AMD Ryzen AI Z2 Extreme |
| Memory | 16 GB LPDDR5X-6400 | 24 GB LPDDR5X-8000 |
| Storage | 512 GB M.2 SSD | 1 TB M.2 SSD |
| Battery capacity | 60 Wh | 80 Wh |
The specifications come from ASUS’s 2025 launch information and launch announcement. They help distinguish the configurations on paper, but do not establish a universal performance advantage or a particular real-world battery runtime.
When did preorders open, and when did the handhelds go on sale?
ASUS said preorders would begin at 2:00 a.m. CEST on September 26, 2025, in select regions. It named Microsoft Store, ASUS eShop, and local retailers as purchase channels. The September 25 Xbox Wire post date and ASUS’s stated CEST opening time refer to different points in the announcement and regional rollout—not one worldwide preorder instant. See the ASUS preorder announcement for the timing and markets.
Rank #2
- [Xbox experience brought to life by ROG] : The Xbox gaming legacy meets ROG's decades of premium hardware design in the ROG Xbox Ally. Boot straight into the Xbox experience just like a console.
- [Xbox Game Bar integration] : Launch Game Bar with a tap of the Xbox button or play your favorite titles natively from platforms like Xbox Game Pass, Steam, Epic Games, or Windows games on the go.
- [All your games, all your progress]: Powered by Windows 11, the ROG Xbox Ally gives you access to your full library of PC games from Xbox and other game stores. With Xbox Play Anywhere, you can pick up right where you left off on your PC or Xbox and jump back into the game anytime.
- [Never stop gaming]: Powered by ultra-efficient AMD Ryzen Z2 A processor, the ROG Xbox Ally offers console-caliber performance and can game for hours, even away from a wall outlet.
- [Game-ready storage and fast memory]: Store your full library and multitask seamlessly with 1TB SSD and 16GB of LPDDR5 6400MHz RAM. The ROG Xbox Ally makes playing any game in the palm of your hand possible.
ASUS announced October 16, 2025 as the on-shelf date. Availability was market- and model-specific, with some countries scheduled for later availability. That was the announced launch date, not confirmation of current stock.
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ASUS lists the ROG Xbox Ally (2-in-1) Premium Case and ROG Bulwark Dock (2025) DG300 among recommended products on its Ally X page. They are optional accessories; the listing does not establish that either is included with the handheld. Check the exact retailer bundle contents before ordering.
Quick Recap
Rank #3
- 🖥️ High-Performance 7" Gaming & Productivity Display | 1920x1080 Glare TFT LCD with 120Hz refresh rate delivers ultra-smooth visuals for gaming & streaming; 10-point capacitive multi-touch panel + precision pointing device ensures intuitive control. Powered by Windows 11 Home 64-bit, this black handheld balances portability (11.4"x4.8"x1.1", 1.6 lbs) and immersive play.
- ⚡ Top-Tier AMD Ryzen AI Z2 Extreme Processor | 8-core/16-thread chip paired with integrated AMD Radeon Graphics, 24GB LPDDR5X-8000 onboard memory & 1TB PCIe 4.0 x4 NVMe SSD for lightning-fast load times, seamless multitasking & crisp gaming graphics. Max power consumption of 65W optimizes performance without excessive energy drain.
- 🔋 Long-Lasting Battery & Flexible Power Options | 4-cell 80Wh lithium polymer battery offers up to 13.9hrs of video playback or 22.3hrs of idle use—ideal for all-day gaming marathons or remote work.
- 🎮 Professional Gaming Controls & Smart Features | Full layout with left/right sticks, D-pad, A/B/X/Y buttons, bumpers/triggers, 2 macro buttons & dedicated Xbox/display/library keys for customized gameplay. Built-in accelerometer/gyroscope for motion control; Windows Hello fingerprint recognition ensures secure, one-touch login.
- 🔌 Versatile Connectivity & Complete Accessories Kit | Wi-Fi 6E + Bluetooth 5.4 for lag-free online gaming & device pairing; 2 Type-C ports (USB 4 + USB 3.2 Gen2) support data transfer, video output & PD charging.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
