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The BBC reported on 8 October 2026 that ASOS customers were told hackers had taken detailed customer profiles, beyond the names and contact details mentioned in the retailer’s initial notice. ASOS said passwords and bank details were not accessed, but the full scope and number of affected customers remain unknown. If you received the unauthorised app notification, ASOS’s instruction was to ignore it and not click its external link.
What information did the BBC report was taken?
In its 8 October 2026 report, the BBC said ASOS had emailed customers to say that profiles had been taken. The reported fields included names, addresses, phone numbers, email addresses, customer numbers, dates of birth and website search terms. The BBC said ASOS told customers that passwords and bank details were not accessed. BBC reporting
This was more detail than ASOS’s earlier public notice, which said names and contact details may have been accessed and that the company did not believe payment-card information or account passwords had been impacted. That wording describes ASOS’s assessment at the time; it is not proof that every possible risk has been ruled out. ASOS customer notice
What happened, and how did access reportedly occur?
ASOS said some customers received an unauthorised push notification through its app system on 6 October 2026. The notice directed recipients to an external third-party link. ASOS said it restricted access to its notification platforms, involved specialist advisers and relevant authorities, and was investigating. ASOS customer notice
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According to the BBC, ASOS described an attacker impersonating a trusted contact to obtain an employee’s login credentials. The attacker then used access to an unnamed service to download customer data. The reporting does not establish that the retailer’s main platform or any named cloud service was breached.
The attackers’ notification claimed they had compromised a Snowflake instance, and they told the BBC they had used Simon AI. Those are attacker claims, not confirmed technical findings. The BBC reported that Snowflake had previously said its platform was not breached. BBC reporting
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How many ASOS customers were affected?
The number has not been confirmed publicly in the reporting. The BBC said ASOS did not answer questions about the scale. Its phrase “potentially millions” describes a possible scale, not a verified customer count. The available reporting also does not establish the complete technical scope of the incident. BBC reporting
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If you received the unauthorised notification
- Do not click or engage with its external link. ASOS told customers to disregard the notification. ASOS customer notice
- For updates or account access, open the ASOS app yourself or type the official website address into your browser rather than following a message link.
- ASOS said it was not currently asking customers to change their ASOS password or take any other action. Follow any later updates from ASOS through its official channels.
Be alert to convincing follow-up messages
Names, contact details, dates of birth and search terms can help someone make an unsolicited email, text or call seem credible. Exposure does not mean that every affected customer will be contacted or defrauded. Treat unexpected contact referring to ASOS cautiously, even if it includes details that appear to identify you. ASOS says it will not ask for passwords, security codes or payment details through unsolicited contact. BBC reporting
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The UK Information Commissioner’s Office (ICO) advises people to avoid links in unexpected messages, sign in through the official service if they want to change a password, monitor bank accounts and online services for unusual activity, and never share personal or financial information in response to unexpected contact. Paul Arnold, the ICO’s chief executive, said: “We would encourage anyone who receives a message of this nature to stay alert.” ICO advice
Review account security at your own pace
The ICO recommends strong, unique passwords and multi-factor authentication (MFA) as general security measures. If you decide to change a password, go directly to the service’s official website or app; do not use a link in an unexpected message. The ICO has not established that ASOS supports a particular MFA method, so check the service’s own security settings before relying on one. ICO online security advice
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- Personal Information Protection: there are 4 pieces of address blocker roller stamps in 2 different sizes, and 5 pieces of 1.5 ml inks, a total of 9 pieces. Mainly applied to hide information such as social security numbers, bank statements, billing addresses, shipping addresses, tax documents and so on, protecting your personal information
- Re Inking Unlimitedly: the information blocker stamp can cover information of the length about 100 meters. And each security stamper roller has an oil hole, so you don't have to worry about you having to throw away the roller stamps when the ink runs out. They can be refilled with oil for repeated use, saving time and energy
- Cover Fast: our identity protection rollers come in 2 different sizes, and you can choose different sizes according to different areas of information to cover large amounts of private information in a fast and clean way, avoiding identity theft and rejecting privacy disclosure harassment
- Easy to Use: just remove the lid on the ID stamp blocker roller and open it, and then gently slide it on the place where the information needs to be covered. It is suitable for most ordinary paper with black words, and can protect your personal privacy in time
- Save Time and Energy: compared with the shredder, the personal confidential stamp has a small size, easy to carry, can be applied anytime and anywhere. Compared to the marker, it covers a larger area and can be quickly covered with a single swipe. There is no need to worry about whether you can not protect your privacy in time
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