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ASICS reports that adults surveyed in July 2026 spent an average 86% of their waking day not moving. The figure comes from people recalling their activity, not from objective tracking of everyone’s behavior. ASICS’ suggestion to move for 15 minutes is a practical prompt—not evidence that exactly 15 minutes will reliably improve anyone’s mood.
What ASICS’ 86% figure means
ASICS says its 2026 Global State of Mind Study surveyed 34,000 adults across 31 countries in July 2026. Respondents estimated how many days they were physically active and how many minutes they moved on those days. ASICS defined physical activity as sustained movement that raises the heart rate. The company says respondents spent an average 86% of their waking day not moving.
That is a self-reported survey average, not a direct measurement of all people’s waking hours. The survey was conducted online by OnePoll, took about 20 minutes, and used samples described by ASICS as nationally representative by age, gender and region. The company’s methodology and study framing are available on its Global State of Mind Study 2026 page; its 30 September 2026 press release reports the headline figures.
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ASICS also reports that 53% of surveyed adults fell into its At Risk or Endangered movement categories, and 23% were classed as Endangered. These are the company’s survey classifications, not independently measured global prevalence or medical diagnoses.
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What ASICS means by Active, At Risk and Endangered
ASICS groups people by reported weekly movement. The labels are campaign categories drawing on internationally recognised activity guidelines; they are not clinical assessments.
| ASICS category | Reported movement per week |
|---|---|
| Active | 150 minutes or more |
| At Risk | 30–149 minutes |
| Endangered | Under 30 minutes |
The thresholds describe weekly minutes, not a requirement to exercise in one continuous session. ASICS’ release projects that 56% of adults in the studied countries could be At Risk or Endangered by 2035, equivalent to an estimated 2.3 billion adults. That is a projection, not an observed future outcome.
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Does 15 minutes of movement help your mood?
It may be a manageable way to begin moving, but the survey materials do not show that precisely 15 minutes causes a specific mental-health or mood outcome. ASICS encourages people to take 15 minutes to move and says movement can uplift mental state. The reported survey examined activity and state-of-mind measures; it was not a controlled trial testing a 15-minute dose.
The results describe a relationship between reported activity and state of mind. They do not establish that movement alone caused differences in scores, or that a particular bout will produce the same response for everyone. A comment by David Raichlen, Professor of Biology and Anthropology at the University of Southern California, appears in IFLScience’s 7 October 2026 coverage of the company findings. Raichlen said that small, achievable moments of activity can make a difference; this is an expert comment reproduced in news coverage, not a quotation from a peer-reviewed paper. Read the IFLScience report.
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What counts as movement in the study?
ASICS defined activity as sustained movement that raises the heart rate. Its survey asked respondents to recall their active days and minutes rather than measuring them with wearables or direct observation. The 86% figure therefore should not be interpreted as a precise, instrument-measured account of how much each person sits, stands or moves.
For readers considering the 15-minute prompt, choose an activity that is accessible and suitable for you. The study did not compare activities, test interventions, or establish that special equipment is needed. A walk, for example, is one possible choice—not a tested treatment or a prerequisite for benefiting from movement.
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How to read the other survey figures
- 57% of surveyed 18–24-year-olds fell short of recommended movement levels, according to ASICS.
- 62 out of 100 was the State of Mind score ASICS reported for surveyed 18–24-year-olds, the lowest score among age groups in the company’s account.
- 56% by 2035 is ASICS’ projection for the share of adults in the studied countries classed At Risk or Endangered, not a current measured rate.
These figures describe ASICS’ survey and projection. They should not be generalized as independently verified measurements of every country’s population.
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