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In the US, Amazon Prime costs $14.99 per month or $139 per year, and Prime Video is included with that membership. For ad-free viewing of most Prime Video films and shows, Amazon’s Prime Video Ultra add-on costs an extra $4.99 per month or $45.99 per year for customers with annual Prime. A video-only ad-supported plan is also reported at $8.99 per month, but Amazon’s official pricing sources do not confirm that offer, so check the signup price and availability before subscribing. Prices were checked October 5, 2026, and may change.
Amazon Prime Video plans and prices in the US
The key difference is whether you are paying for the broader Amazon Prime membership or video access alone. Prime Video comes with Prime; Ultra is a paid add-on for Prime members. A standalone video plan is reported by a secondary source, but its availability and price should be confirmed at checkout.
| Option | Price checked October 5, 2026 | What it includes |
|---|---|---|
| Amazon Prime, monthly | $14.99 per month | Prime Video plus other Prime membership benefits. |
| Amazon Prime, annual | $139 per year, paid upfront; about $11.58 per month averaged across the year | Prime Video plus other Prime membership benefits. |
| Prime Access | $6.99 per month for qualifying customers | Discounted Prime membership for eligible customers; eligibility applies. |
| Prime Video Ultra, monthly add-on | $4.99 per month, in addition to Prime | Ad-free viewing for most Prime Video films and shows, subject to exceptions. |
| Prime Video Ultra, annual add-on | $45.99 per year for customers on an annual Prime membership plan | Same Ultra add-on, billed annually; Amazon says this is a 23% discount versus paying monthly. |
| Standalone Prime Video | $8.99 per month, as reported by Tom’s Guide in 2026; verify at checkout | Reported video-only ad-supported access; Amazon’s official pricing sources collected do not confirm this offer. |
Amazon’s 2026 announcement lists the Prime and Prime Access prices and the Prime Video Ultra rates. See Amazon’s Prime Video Ultra announcement and Amazon Prime membership information. The standalone figure comes from Tom’s Guide’s 2026 streaming-price roundup, not the official Amazon pricing sources gathered for this article.
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Is Prime Video included with Amazon Prime?
Yes. Prime Video is one benefit of Amazon Prime, alongside other savings, convenience, and entertainment benefits. Amazon describes it as “just one of the savings, convenience, and entertainment benefits included with a Prime membership” on its Prime benefits page.
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- Cloud gaming, no console required – Stream Call of Duty: Black Ops 7, Hogwarts Legacy, Outer Worlds 2, Ninja Gaiden 4, and hundreds of games on your Fire TV Stick 4K Select with Xbox Game Pass and Luna via cloud gaming. Xbox Game Pass subscription and compatible controller required. Each sold separately.
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- Wi-Fi 6 support - Enjoy smooth 4K streaming, even when other devices are connected to your router.
If you use other Prime benefits, it may make sense to compare the full membership cost against a video-only option if Amazon offers one to you. If you mainly want streaming, do not assume you need to pay for the broader membership: first check whether a standalone plan appears in your Amazon signup flow, and compare its current terms and price.
What does Prime Video Ultra cost?
Prime Video Ultra is an additional US subscription, not a replacement for Prime. It costs $4.99 monthly, or $45.99 annually for customers with an annual Prime membership plan. Amazon says the annual Ultra price is 23% less than paying monthly for Ultra over a year.
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- The newest Fire TV experience (2026) – Our biggest update to Fire TV has a new, modern design that gets you to your entertainment fast. Browse dedicated content categories, pin more of your favorite apps, and get personalized recommendations from Alexa+. Spend less time scrolling, and more time watching.
- All your apps in one place – Prime Video, Netflix, YouTube, Disney+, Apple TV, HBO Max, Hulu, Peacock, Paramount+, and thousands more. It’s easy to find what to watch from hundreds of thousands of movies and TV episodes, including free, ad-supported content. Subscription fees may apply.
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For a clear total-cost comparison before tax:
- Monthly Prime plus monthly Ultra: $14.99 + $4.99 = $19.98 per month.
- Annual Prime plus annual Ultra: $139 + $45.99 = $184.99 per year, paid upfront.
These totals use the US prices announced by Amazon in 2026. The annual option is not a monthly payment plan: it requires paying the year’s membership and Ultra fees upfront. Eligible Prime Access customers may have a lower Prime membership rate, but eligibility determines whether that price applies.
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Amazon says Ultra lets subscribers watch “most Prime Video movies and TV shows without advertising interruptions.” “Most” matters: the add-on is not a promise that every video on Prime Video will be ad-free.
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- The newest Fire TV experience (2026) – Our biggest update to Fire TV has a new, modern design that gets you to your entertainment fast. Browse dedicated content categories, pin more of your favorite apps, and get personalized recommendations from Alexa+. Spend less time scrolling, and more time watching.
- Elevate your entertainment experience with a powerful processor for lightning-fast app starts and fluid navigation.
- Smarter picks with Alexa+ – Getting to what you love has never been easier. Press the voice remote button and talk naturally to find what to watch across your apps, manage your smart home, or dive into virtually any topic.
- Enjoy the show in 4K Ultra HD, with support for Dolby Vision, HDR10+, and immersive Dolby Atmos audio.
- Fire TV Ambient Experience lets you display over 2,000 pieces of museum-quality art and photography.
- Some free ad-supported programming, live TV, and sports events may still include ads.
- Third-party channel subscriptions and add-on subscriptions are separate services and may have their own terms.
- Skippable promotional trailers may still appear.
- Some content is marked “watch with ads” or “with ads” on its detail page.
For the current coverage and exceptions, consult Amazon’s ad-free viewing help page.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Budget separately for channel subscriptions
Prime Video channel subscriptions are paid add-ons for third-party premium networks and other channels. They are not part of the Prime membership or the Ultra fee unless a particular offer explicitly says otherwise. Amazon says customers pay only for the subscriptions they choose, can cancel them at any time, and most offer a free trial where applicable. Trial availability and terms can vary, so check the individual channel’s offer before signing up.
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- Essential 4K streaming – Get everything you need to stream in brilliant 4K Ultra HD with High Dynamic Range 10+ (HDR10+).
- The newest Fire TV experience (2026) – Our biggest update to Fire TV has a new, modern design that gets you to your entertainment fast. Browse dedicated content categories, pin more of your favorite apps, and get personalized recommendations from Alexa+. Spend less time scrolling, and more time watching.
- Make your TV even smarter – Fire TV gives you instant access to a world of content, tailor-made recommendations, and Alexa, all backed by fast performance.
- All your favorite apps in one place – Experience endless entertainment with access to Prime Video, Netflix, YouTube, Disney+, Apple TV+, HBO Max, Hulu, Peacock, Paramount+, and thousands more. Easily discover what to watch from hundreds of thousands of movies and TV episodes (subscription fees may apply), including free, ad-supported content.
- Getting set up is easy – Plug in and connect to Wi-Fi for smooth streaming.
See Amazon’s Prime Video add-on subscriptions information for details.
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- TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
Which plan fits your viewing and budget?
- Choose Prime monthly if you want the broader Prime membership and prefer not to pay a full year upfront.
- Consider Prime annual if you value the broader benefits and are comfortable paying $139 upfront rather than $14.99 each month.
- Add Ultra if reducing ads in most eligible Prime Video films and shows is worth the additional recurring fee, while keeping the listed exceptions in mind.
- Check for standalone video access if you want streaming without the wider Prime bundle. The reported $8.99 monthly price is not confirmed in Amazon’s official pricing sources gathered here, so rely on the price and plan details Amazon shows at checkout.
- Include channel fees in your total if you plan to subscribe to third-party channels; those charges are separate.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
