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Amazon’s October 2026 sale, officially called Prime Big Deal Days, ended at 11:59 p.m. Pacific time on October 7. The available evidence does not verify that adidas Samba OG or Bad Bunny collaboration sneakers were more than 40% off during the event, so the headline’s specific sneaker discount claim should not be treated as confirmed.

When did Amazon’s October Prime sale end?

Amazon’s Prime Big Deal Days ran from 12:01 a.m. PDT on Tuesday, October 6, through 11:59 p.m. PDT on Wednesday, October 7, 2026. That closing time was 2:59 a.m. EDT on Thursday, October 8. The event has ended; its deals should not be described as currently available. Amazon’s event FAQ gives the dates and times.

Were adidas Sambas or Bad Bunny sneakers over 40% off?

No model-specific evidence confirms that claim. Amazon promoted event deals of 45% off or more from brands that included adidas, but that broad brand-level statement does not establish a discount on Samba OG sneakers, every colorway or size, or any Bad Bunny collaboration shoe. Amazon’s official deal roundup mentioned adidas men’s tracksuit bottoms at up to 43% off and a Skechers women’s sneaker at up to 41% off; neither is evidence of a Samba or Bad Bunny sneaker markdown.

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adidas’s US catalog confirms that Samba OG shoes are a product sold in multiple styles, but it does not show that a particular Samba listing was included in Amazon’s October sale. The exact Bad Bunny sneaker model associated with the claim was not established. adidas’s Samba OG catalog is useful for confirming the product, not the Amazon event price.

#1 Best Overall

How to check whether a sneaker deal is genuine

Amazon recommended checking the Price History link on a product page; Amazon says the view can show up to 365 days of pricing data. Compare the exact shoe, colorway, and size rather than relying on a brand-wide sale banner. Offers could vary in duration during the two-day event, as GQ’s event coverage noted.

  • Check the product page’s Price History rather than assuming the listed discount reflects a meaningful drop from its usual price.
  • Confirm the exact model and variant. A discount on one adidas item does not verify a discount on another.
  • Check seller, available sizes and colors, and any membership requirement on the individual offer.

Who could shop Prime Big Deal Days?

Amazon said the event’s deals were exclusive to Prime members. That applied to access to the event offers, not as proof that any specific sneaker was discounted. Amazon’s event FAQ also explains its Price History feature.

Quick Recap

Bestseller No. 1
adidas Unisex-Adult Samba Indoor Soccer, Black/White/Vivid Red, 8.5
adidas Unisex-Adult Samba Indoor Soccer, Black/White/Vivid Red, 8.5
adidas Unisex-Adult Samba Indoor Soccer
$94.95
Bestseller No. 4
adidas Unisex-Kids Samba Indoor Soccer, White, 2
adidas Unisex-Kids Samba Indoor Soccer, White, 2
adidas Unisex-Kids Samba Indoor Soccer
$74.95
Best Value
Sale
adidas Women's Vl Court 3.0, Black/White/Cyber Metallic, 7
  • CLEAN LINE SILHOUETTE: Contemporary profile delivers casual confidence for modern wardrobes; streamlined shape creates perfect building blocks for countless outfit combinations from jeans to dresses across seasons and occasions
  • POLISHED AND DURABLE: Balanced material blend achieves polished appearance with practical resilience; the combination creates leather sneakers for women who value sophisticated styling and crisp presentation that withstands regular wear
  • SUPPORTIVE ALL DAY: Time-tested construction ensures longevity and reliable performance; the cupsole foundation provides steady footing across surfaces, making these the perfect casual sneakers for women with unpredictable schedules
  • RETRO T-TOE ACCENT: Subtle adidas heritage detail adds dimensional character; this design element connects to athletic history while keeping the overall look fresh for women who appreciate thoughtful details
  • SECURE LACE ADJUSTMENT: Traditional closure enables personalized customization; 3-Stripes branding enhances the unmistakable identity, creating ladies' sneakers that move confidently through fast-paced days
Rank #4
adidas Unisex-Kids Samba Indoor Soccer, White, 2
  • adidas Unisex-Kids Samba Indoor Soccer
Rank #3
Sale
adidas Women's VL Court 3.0, Preloved Brown/Chalk White/Gum, 8
  • CLEAN LINE SILHOUETTE: Contemporary profile delivers casual confidence for modern wardrobes; streamlined shape creates perfect building blocks for countless outfit combinations from jeans to dresses across seasons and occasions
  • POLISHED AND DURABLE: Balanced material blend achieves polished appearance with practical resilience; the combination creates leather sneakers for women who value sophisticated styling and crisp presentation that withstands regular wear
  • SUPPORTIVE ALL DAY: Time-tested construction ensures longevity and reliable performance; the cupsole foundation provides steady footing across surfaces, making these the perfect casual sneakers for women with unpredictable schedules
  • RETRO T-TOE ACCENT: Subtle adidas heritage detail adds dimensional character; this design element connects to athletic history while keeping the overall look fresh for women who appreciate thoughtful details
  • SECURE LACE ADJUSTMENT: Traditional closure enables personalized customization; 3-Stripes branding enhances the unmistakable identity, creating ladies' sneakers that move confidently through fast-paced days
Rank #2
Sale
adidas Women's VL Court 3.0 Sneaker White/Black/Grey
  • CLEAN LINE SILHOUETTE: Contemporary profile delivers casual confidence for modern wardrobes; streamlined shape creates perfect building blocks for countless outfit combinations from jeans to dresses across seasons and occasions
  • POLISHED AND DURABLE: Balanced material blend achieves polished appearance with practical resilience; the combination creates leather sneakers for women who value sophisticated styling and crisp presentation that withstands regular wear
  • SUPPORTIVE ALL DAY: Time-tested construction ensures longevity and reliable performance; the cupsole foundation provides steady footing across surfaces, making these the perfect casual sneakers for women with unpredictable schedules
  • RETRO T-TOE ACCENT: Subtle adidas heritage detail adds dimensional character; this design element connects to athletic history while keeping the overall look fresh for women who appreciate thoughtful details
  • SECURE LACE ADJUSTMENT: Traditional closure enables personalized customization; 3-Stripes branding enhances the unmistakable identity, creating ladies' sneakers that move confidently through fast-paced days

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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