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The October 2026 evidence does not substantiate a $74 AirPods 4 price. TechRadar reported Walmart was selling the standard model for $79 on October 5, while an $89 Amazon price appeared in an NBC Selected search-result excerpt on October 6 but was missing from the updated article when opened. Check the live listing before buying; retailer prices and stock can change quickly.
What the October 2026 AirPods 4 deal reports show
TechRadar reported a $79 Walmart price for standard AirPods 4 on October 5, compared with a stated prior price of $129.99. The report said Walmart’s sale was scheduled to run through October 11. Read TechRadar’s Walmart sale report.
NBC Selected’s October 6 search-result excerpt showed standard AirPods 4 for $89 at Amazon. However, the offer was no longer visible in the updated article when opened, so that figure is not confirmation of a current Amazon price. Check NBC Selected’s Amazon deals page for any live update.
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Scan for outdated or missing drivers - takes under a minuteDriver Scan →Repair Windows errors before they cause bigger problemsFix Now →The $74 figure appears in a December 2025 community deal post for Walmart, not as substantiation of an October 2026 Prime Day offer. See the historical deal post.
#1 Best Overall
- REBUILT FOR COMFORT — AirPods 4 have been redesigned for exceptional all-day comfort and greater stability. With a refined contour, shorter stem, and quick-press controls for music or calls.
- ACTIVE NOISE CANCELLATION — AirPods 4 with Active Noise Cancellation help reduce outside noise before it reaches your ears, so you can immerse yourself in what you’re listening to.*
- HEAR THE WORLD AROUND YOU — The powerful H2 chip comes to AirPods 4. Adaptive Audio seamlessly blends ANC and Transparency mode — which lets you comfortably hear and interact with the world around you exactly as it sounds — to provide the best listening experience in any environment.* And when you’re speaking with someone nearby, Conversation Awareness automatically lowers the volume of what’s playing.*
- IMPROVED SOUND AND CALL QUALITY — Voice Isolation improves the quality of calls in loud conditions. Using advanced computational audio, it reduces background noise while isolating and clarifying the sound of your voice for whomever you’re speaking to.*
- MAGICAL EXPERIENCE — Just say “Siri” or “Hey Siri” to play a song, make a call, or check your schedule.* And with Siri Interactions, now you can respond to Siri by simply nodding your head yes or shaking your head no.* Pair AirPods 4 by simply placing them near your device and tapping Connect on your screen.* Easily share a song or show between two sets of AirPods.* An optical in-ear sensor knows to play audio only when you’re wearing AirPods and pauses when you take them off. And you can track down your AirPods and Charging Case with the Find My app.*
Make sure the listing is for the standard AirPods 4
Apple sells two AirPods 4 versions in the U.S.: standard AirPods 4 and AirPods 4 with Active Noise Cancellation (ANC). The reported Walmart and Amazon prices above refer to the standard model, so compare against listings for that exact version rather than the higher-priced ANC model.
| Model | Apple U.S. listed price | Noise cancellation | Battery listening time |
|---|---|---|---|
| AirPods 4 | $129 | No active noise cancellation | Up to five hours on a single charge |
| AirPods 4 with ANC | $179 | Active Noise Cancellation | Not stated in the cited Apple product information |
These are Apple’s listed U.S. prices, not guaranteed current street prices. Apple’s AirPods 4 product page lists both versions and their features.
Rank #2
- REBUILT FOR COMFORT — AirPods 4 have been redesigned for exceptional all-day comfort and greater stability. With a refined contour, shorter stem, and quick-press controls for music or calls.
- PERSONALIZED SPATIAL AUDIO — Personalized Spatial Audio with dynamic head tracking places sound all around you, creating a theater-like listening experience for music, TV shows, movies, games, and more.*
- IMPROVED SOUND AND CALL QUALITY — AirPods 4 feature the Apple-designed H2 chip. Voice Isolation improves the quality of phone calls in loud conditions. Using advanced computational audio, it reduces background noise while isolating and clarifying the sound of your voice for whomever you’re speaking to.*
- MAGICAL EXPERIENCE — Just say “Siri” or “Hey Siri” to play a song, make a call, or check your schedule.* And with Siri Interactions, now you can respond to Siri by simply nodding your head yes or shaking your head no.* Pair AirPods 4 by simply placing them near your device and tapping Connect on your screen.* Easily share a song or show between two sets of AirPods.* An optical in-ear sensor knows to play audio only when you’re wearing AirPods and pauses when you take them off. And you can track down your AirPods and Charging Case with the Find My app.*
- LONG BATTERY LIFE — Get up to 5 hours of listening time on a single charge. And get up to 30 hours of total listening time using the case.*
What standard AirPods 4 include—and what they do not
Apple says AirPods 4 use its H2 chip and support Personalized Spatial Audio with dynamic head tracking and Voice Isolation. The earbuds are rated IP54 for dust, sweat, and water resistance. Apple lists up to five hours of listening on a single charge for the standard model.
The standard AirPods 4 package does not include a USB-C charge cable or power adapter, according to Apple. If you do not already have compatible charging equipment, account for that when comparing the total cost.
Quick Recap
Best Value
- ACTIVE NOISE CANCELLATION—AirPods 5 offer improved Active Noise Cancellation to help reduce outside noise, at their best value yet.
- HEAR THE WORLD AROUND YOU—Adaptive Audio blends Active Noise Cancellation and Transparency for the best listening experience in any environment.* Conversation Awareness automatically lowers the volume of what’s playing if you start talking.*
- LIVE TRANSLATION—Communicate across languages using Live Translation, enabled by Apple Intelligence.*
- NEW SIRI AI—Get more done every day with hands-free access to an even more powerful and personalized AI assistant on your iPhone.* Ask open-ended questions, brainstorm, and have full conversations.
- IMPROVED SOUND AND CALL QUALITY—Next-generation Adaptive EQ for better sound quality. Voice Isolation improves call quality in loud conditions,* using advanced computational audio to reduce background noise and clarify your voice.
Rank #4
- WHY APPLECARE+ - Get protection, service and support direct from Apple. AppleCare+ covers unlimited repairs for accidental damage, like a cracked display, and includes coverage for the hardware and battery. Get convenient service at Apple Stores and Apple Authorized Service Providers around the world or Express Replacement Service so you don’t have to wait for a repair. Help is easy with 24/7 priority tech support from Apple experts.
- REBUILT FOR COMFORT — AirPods 4 have been redesigned for exceptional all-day comfort and greater stability. With a refined contour, shorter stem, and quick-press controls for music or calls.
- ACTIVE NOISE CANCELLATION — AirPods 4 with Active Noise Cancellation help reduce outside noise before it reaches your ears, so you can immerse yourself in what you’re listening to.*
- HEAR THE WORLD AROUND YOU — The powerful H2 chip comes to AirPods 4. Adaptive Audio seamlessly blends ANC and Transparency mode — which lets you comfortably hear and interact with the world around you exactly as it sounds — to provide the best listening experience in any environment.* And when you’re speaking with someone nearby, Conversation Awareness automatically lowers the volume of what’s playing.*
- IMPROVED SOUND AND CALL QUALITY — Voice Isolation improves the quality of calls in loud conditions. Using advanced computational audio, it reduces background noise while isolating and clarifying the sound of your voice for whomever you’re speaking to.*
Rank #3
- WORLD’S BEST IN-EAR ACTIVE NOISE CANCELLATION — Removes up to 2x more unwanted noise than AirPods Pro 2* so you can stay fully immersed in the moment.*
- BREAKTHROUGH AUDIO PERFORMANCE — Experience breathtaking, three-dimensional audio with AirPods Pro 3. A new acoustic architecture delivers transformed bass, detailed clarity so you can hear every instrument, and stunningly vivid vocals.
- HEART RATE SENSING — Built-in heart rate sensing lets you track your heart rate and calories burned for up to 50 different workout types.* With iPhone, you will have access to the Move ring, step count, and the new Workout Buddy,* powered by Apple Intelligence.*
- LIVE TRANSLATION — Communicate across language barriers using Live Translation,* enabled by Apple Intelligence.*
- EXTENDED BATTERY LIFE — Get up to 8 hours of listening time with Active Noise Cancellation on a single charge. Or up to 10 hours in Transparency using the Hearing Aid feature.*
How to check the offer before you buy
- Confirm the model name. Make sure the listing says AirPods 4, not AirPods 4 with ANC. Check the product details and package contents, not only the headline.
- Check the live price and seller. Confirm the price displayed at checkout and who is selling the item. A deal reported earlier may have ended or changed.
- Read the offer terms. Look for eligibility restrictions, stock limits, and the stated sale end time. TechRadar’s report gave October 11 as the end date for Walmart’s sale, but an individual offer can change sooner.
- Compare the right reference price. Apple’s $129 U.S. listed price is different from Walmart’s reported $129.99 prior price; neither makes a changing retailer offer a guaranteed current price.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
