Create a 1200 × 630 px frame in Figma, design one clear message with readable contrast, export it as a PNG or JPG, and then attach that file as the social sharing image in Figma Sites, Figma Make, or your site’s Open Graph metadata. Figma recommends 1200px wide by 630px tall for its social sharing image setting. That is Figma’s recommendation for these publishing features, not a universal requirement imposed by every social network.
What an Open Graph image is—and the size Figma recommends
An Open Graph (OG) image is the graphic a website can provide for link previews. In Figma’s own interface, the setting is called a social sharing image. When someone shares a page, a platform can read the page’s metadata and use the referenced image in its preview.
For Figma Sites and Figma Make, Figma recommends a canvas of 1200 × 630 pixels. The proportion is approximately 1.905:1. Treat that measurement as a strong starting point for Figma’s publishing workflow, not as a promise that every destination will display the entire image identically. The Open Graph specification defines metadata fields, while each consumer decides how it crops, caches, or displays a preview.
- Use 1200 × 630 px for the frame or export area.
- Keep the subject obvious at a glance: identify the article, product, page, or brand without requiring tiny text.
- Protect the edges: leave comfortable visual space around essential words, logos, and faces as a design precaution. This is not a separately verified platform safe-area rule.
Plan the composition before you draw
Give the image one job
Decide what a viewer should understand first: the page topic, a product name, an announcement, or the identity of the site. A short headline, a supporting visual, and restrained branding usually communicate more reliably than a paragraph of copy.
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Make type survive a small preview
Use a strong size contrast between the main statement and secondary details. Check the design at a reduced zoom before exporting; if the main words disappear at that size, simplify the layout or enlarge the type. High contrast between text and its background helps both quick scanning and legibility.
Account for unknown preview crops
Although Figma recommends the 1200 × 630 canvas, a destination may show a reduced or differently cropped preview. Keep critical information away from the extreme edges, and avoid making the meaning depend on a detail that would be lost if the sides or bottom were not fully visible.
Create the 1200 × 630 frame in Figma
- Open the Figma Design file where you want to create the asset.
- Create a new frame and set its width to 1200 and its height to 630 pixels.
- Name the frame clearly, such as
OG — Product launchorSocial sharing — Pricing page. A descriptive name helps when a file contains several page-specific images. - Place the background, headline, supporting copy, imagery, and logo inside the frame. Keep essential elements visually inset from the boundaries.
- Review the frame at a small zoom and verify that the focal point and primary text remain immediately understandable.
If the export must include a precise region, use a Slice. A slice can define an exact export area and padding instead of relying on the visible bounds of ordinary content.
Export the frame as a social sharing image
Figma Design exports the selected frame or content; exporting by itself does not attach the file to a published website or app.
- Select the frame, or select the content you intend to export. Select the Slice instead when you need its exact bounds and padding.
- In the Export section, add an export configuration.
- Choose a format and its settings.
- Preview the result when useful, then click Export.
In Figma’s browser version, the exported file goes to your configured download folder. In the desktop app, Figma prompts you for a file name and location.
PNG or JPG?
| Choice | Use it when | Trade-off to check |
|---|---|---|
| PNG | You need transparency or the design contains text and sharp graphic details. | Files can be larger than a comparable JPG. |
| JPG | You do not need transparency and want a smaller raster file. | Compression can affect text readability, so inspect the exported result. Figma provides JPG image-quality settings. |
Choose the format based on the actual design rather than assuming one is always better. A text-heavy card that looks crisp in Figma can become difficult to read after aggressive JPG compression.
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Check color handling
Figma exports using the file’s color profile by default and lets you choose a profile such as sRGB or Display P3. For a web workflow, use a profile consistent with the rest of your publishing pipeline, then open the exported file and verify that colors and contrast still look correct.
Attach the image in Figma Sites
Figma Sites supports both a site-wide social sharing image and a page-specific image.
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- Open the site’s website settings.
- Set the site-wide social sharing image using your exported file.
- For a page that needs a different preview, set that page’s social sharing image as well.
A page-specific image takes precedence over the site-wide image. If neither is supplied, Figma uses a snapshot of the site. Therefore, exporting a frame is only the asset-creation step; you must still choose the image in the publishing settings.
Attach the image in Figma Make
For a published prototype or web app in Figma Make:
- Open the publishing settings for the prototype or app.
- Find the Social sharing image setting.
- Select or upload the exported 1200 × 630 image and publish the latest version.
Figma says that when no social sharing image is supplied, Figma Make uses an app snapshot. Supplying your own image gives the shared link a deliberate visual identity instead of relying on that fallback.
Use Open Graph metadata when your site is managed elsewhere
If the page is not published through Figma Sites or Figma Make, your website platform must expose the image through Open Graph metadata. The essential field is an accessible image URL in og:image. The protocol also supports an image MIME type, width, height, secure URL, and an image description in og:image:alt.
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<meta property="og:image" content="https://example.com/images/product-og.png">
<meta property="og:image:type" content="image/png">
<meta property="og:image:width" content="1200">
<meta property="og:image:height" content="630">
<meta property="og:image:secure_url" content="https://example.com/images/product-og.png">
<meta property="og:image:alt" content="Blue product dashboard with the heading Product analytics">og:image:alt describes what the image contains; it is not a caption. Use meaningful, concise wording that still makes sense if the image itself is unavailable. Your site platform or template determines where these tags belong and how page-specific values are generated.
Validate the exported file before publishing
- Confirm the pixel dimensions are 1200 × 630, unless your publishing system documents another requirement.
- Open the actual exported file, not only the Figma canvas, and inspect small text, edges, transparency, and colors.
- Verify that the image URL is reachable without a login or an expiring local-file path.
- Check that the metadata points to the intended page-specific image rather than an older site-wide default.
- Publish the latest version before asking a preview service to fetch it.
Why a link preview still shows the old image
Preview services cache metadata. A changed Figma frame or replaced image file may therefore remain invisible until the destination fetches the page again.
Use this recovery sequence
- Confirm that the newest image is actually selected in Figma Sites, Figma Make, or your site’s metadata and publish the latest version.
- Open the relevant platform’s inspection or debugging tool and request a fresh scrape when that option is available.
- Check the resulting fetched URL and image. If the tool still receives the old asset, confirm that your page is not returning cached HTML or an old image URL.
Figma’s guidance names the Facebook Sharing Debugger, LinkedIn Post Inspector, and X Card Validator for prompting a re-scrape. Slack can also continue showing a cached preview until it fetches the page again. The Open Graph fields do not control how long a consumer keeps its cache.
Common problems and fixes
The exported image is the wrong size
Cause: you exported a child layer, used an unintended frame, or selected content instead of the 1200 × 630 frame.
Fix: select the frame itself, or select a Slice with the required bounds, then verify the pixel dimensions of the downloaded file.
Text looks soft or difficult to read
Cause: JPG compression, very small type, or insufficient contrast.
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Fix: try PNG for text-heavy artwork, increase type size and contrast, and inspect the exported file at the size a link preview is likely to show.
The background should be transparent but is not
Cause: JPG cannot store transparency, or a background layer is present in the frame.
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The image is attached in Figma but sharing still shows a snapshot
Cause: the setting was not published, the wrong page was edited, or a cached preview is being displayed.
Fix: publish the latest version, confirm the page-specific setting, and request a fresh scrape with the destination’s inspection tool.
The metadata exists but the preview has no image
Cause: the og:image URL is inaccessible, malformed, or points to a local or protected file.
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Fix: use a publicly reachable image URL, confirm that it returns the exported file, and check the page again with a metadata debugger.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.A repeatable production checklist
- Start with a 1200 × 630 px frame, following Figma’s recommendation for Sites and Make.
- Use one clear message, strong contrast, and enough inset space around essential content.
- Choose PNG for transparency or maximum text fidelity; choose JPG when transparency is unnecessary and its compressed result remains legible.
- Use a Slice when exact bounds or padding matter.
- Check the exported file’s dimensions, colors, transparency, and small-size readability.
- Attach the image in the correct Figma publishing setting, or expose it through
og:imageon an independently managed site. - Publish, then request a fresh metadata scrape when a destination continues to show an older preview.
Or skip the browser setup
If what you need is a current screenshot of a published page for a preview, documentation image, or visual check rather than a designed 1200 × 630 card, ScreenshotNeo can return the page image through one request. Its API can produce PNG, JPEG, WebP, or PDF output.
See the ScreenshotNeo documentation for all request options. A basic cURL request is:
curl -G "https://api.screenshotneo.com/v1/shot" -d access_key=YOUR_API_KEY --data-urlencode url=https://stripe.com -o shot.webpThe same call in Python:
import requests
r = requests.get("https://api.screenshotneo.com/v1/shot", params={"access_key": "YOUR_API_KEY", "url": "https://stripe.com"}, timeout=90)
open("shot.webp", "wb").write(r.content)And in Node.js:
const q = new URLSearchParams({ access_key: 'YOUR_API_KEY', url: 'https://stripe.com' });
const res = await fetch(`https://api.screenshotneo.com/v1/shot?${q}`);ScreenshotNeo accepts cookie and consent banners as a visitor and removes more than 60 known consent platforms, newsletter popups, and chat widgets before capture; each cleanup step can be turned off. Bot checks or CAPTCHAs, blank pages, timeouts, failed loads, and cache hits cost nothing, and the response identifies the result with X-Page-Verdict and X-Billed headers. Its MCP server provides take_screenshot, get_page_info, and capture_pdf tools for Claude, Cursor, and other MCP clients.
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