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You can preorder Apple TV 4K (4th generation) from Apple’s online store or the Apple Store app beginning October 13, 2026. Apple says it will be available in stores starting November 13. In the US, the price is $299, or six monthly payments of $49.83; prices and terms vary by country. Apple’s announcement confirms those ordering channels and dates.
Where can you preorder the new Apple TV 4K?
Apple’s confirmed preorder channels are apple.com/store and the Apple Store app. The preorder begins October 13, 2026, in the United States and 29 other countries and regions—30 launch markets in total. Apple’s announcement does not confirm stock or preorder availability through other retailers, so check a retailer directly before relying on it for an order or delivery date.
When does Apple TV 4K go on sale?
Apple says the new model will be available in stores beginning Friday, November 13, 2026. The announcement gives that date for store availability; it does not specify delivery timing for every preorder. During checkout, review the delivery or pickup estimate shown for your location.
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How much does the 4th-generation Apple TV 4K cost?
Apple lists the US price at $299, with an option to pay $49.83 per month for six months. That is US pricing, not a worldwide price. For Spain, a same-day report from AS.com/MeriStation says reservations are open and the price is €349, with availability beginning November 13. Check the Apple Store for your country to confirm the current local price, payment eligibility, and availability.
#1 Best Overall
- 4K High Dynamic Range (Dolby Vision and HDR10) for stunning picture quality
- Dolby Digital Plus 7.1 surround sound
- A10X Fusion chip for ultra-fast graphics and performance
- Voice search by asking the Siri Remote
How to place a preorder
- Choose a channel: Open apple.com/store or the Apple Store app. Apple identifies these as preorder channels for the launch.
- Check local terms: Confirm that preorder is open in your country, then review the price and any payment option displayed for your market.
- Select fulfillment: Check the delivery or pickup estimate for your address or chosen store before completing checkout. Apple’s announcement does not give individual order estimates.
- Review before paying: Confirm the model, total price, and order details on the checkout screen. If considering another retailer, verify its listing and fulfillment details directly; Apple’s announcement does not establish third-party stock, discounts, or delivery dates.
What about the Siri Remote?
Apple says the Siri Remote is sold separately and is compatible with Apple TV HD and Apple TV 4K. The remote supports Find My, including Precision Finding and a sound option. If you need a replacement or want the new remote feature, check the local Apple Store for its current listing and price; the announcement does not state the remote’s price.
Quick Recap
Rank #4
- Advanced 4K streaming - Elevate your entertainment with the next generation of our best-selling 4K stick, with improved streaming performance optimized for 4K TVs.
- The newest Fire TV experience (2026) – Our biggest update to Fire TV has a new, modern design that gets you to your entertainment fast. Browse dedicated content categories, pin more of your favorite apps, and get personalized recommendations from Alexa+. Spend less time scrolling, and more time watching.
- Cloud gaming, no console required – Stream Call of Duty: Black Ops 7, Hogwarts Legacy, Outer Worlds 2, Ninja Gaiden 4, and hundreds of games on your Fire TV Stick 4K Select with Xbox Game Pass and Luna via cloud gaming. Xbox Game Pass subscription and compatible controller required. Each sold separately.
- Smarter picks with Alexa+ – Getting to what you love has never been easier. Press the voice remote button and talk naturally to find what to watch across your apps, manage your smart home, or dive into virtually any topic.
- Wi-Fi 6 support - Enjoy smooth 4K streaming, even when other devices are connected to your router.
Rank #3
- HD streaming made simple: With America’s number 1 TV streaming platform,* exploring popular apps—plus tons of free movies, shows, and live TV—is as easy as it is fun. *Based on hours streamed—Hypothesis Group
- Compact without compromises: The sleek design of Roku Streaming Stick won’t block neighboring HDMI ports, and it even powers from your TV alone, plugging into the back and staying out of sight. No wall outlet, no extra cords, no clutter.
- No more juggling remotes: Power up your TV, adjust the volume, and control your Roku device with one remote. Use your voice to quickly search, play entertainment, and more.
- Shows on the go: Take your TV to-go when traveling—without needing to log into someone else’s device.
- TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
Rank #2
- The Google TV Streamer (4K) delivers your favorite entertainment quickly, easily, and personalized to you[1,2]
- HDMI 2.1 cable required (sold separately)
- See movies and TV shows from all your services right from your home screen[2]; and find new things to watch with tailored recommendations for everyone in your home based on their interests and viewing habits
- Watch live TV and access over 800 free channels from Pluto TV, Tubi, and more[3]; if you find an interesting show or movie on your TV, mobile app, or Google search, you can easily add it to your watchlist, so it’s ready when you are[2]
- Up to 4K HDR with Dolby Vision delivers captivating, true-to-life detail[4]; and you can connect speakers that support Dolby Atmos for more immersive 3D sound
What to verify before ordering
- Your country is among the launch markets where preorder is available.
- The local price and any installment terms shown at checkout.
- The delivery or pickup estimate for your location.
- For a non-Apple seller, that the product is actually listed and that the seller confirms its own stock and fulfillment terms.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
