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POCO began in 2018 as a Xiaomi smartphone brand aimed at technology enthusiasts. Its first phone, the POCO F1, launched in India on August 22, 2018. POCO later described itself as an independent brand with its own product, sales, and marketing team, while continuing to share Xiaomi’s manufacturing and after-sales resources.

What is POCO?

POCO is a smartphone brand that Xiaomi launched in 2018 for people seeking high-performance phones. Xiaomi’s 2018 third-quarter report described the launch as a response to technology enthusiasts’ preference for extreme smartphone performance. The company’s annual report placed POCO within a broader multi-brand strategy designed to serve different groups of users.

POCO’s official brand line is “Everything you need, nothing you don’t.” Its first product was the POCO F1.

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When did the POCO F1 launch?

Xiaomi’s 2018 third-quarter report dates the first POCO smartphone’s release in India to August 22, 2018. POCO’s About page identifies that first phone as the POCO F1. These sources establish the India release date; they do not provide a complete launch-date timeline for every country.

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  • Wi-Fi Protocol: Wi-Fi 6/ Wi-Fi 5/ Wi-Fi 4 and 802.11a/b/g*Wi-Fi 6 capability may vary based on regional availability and local network support. Wi-Fi connectivity (including Wi-Fi frequency bands, Wi-Fi ratified in IEEE Standard 802.11 specifications) may vary based on regional availability and local network support. The function may be added via OTA when and where applicable.WLAN frequency: 2.4G Wi-Fi | 5G Wi-FiSupports 2x2 MIMO, 8x8 Sounding for MU-MIMO, Wi-Fi Direct, MiracastBluetooth 6.0Supports SBC / AAC / LDAC / LHDC 5.0 / LC3 / ASHA / AuracastNFC -

Is POCO part of Xiaomi?

POCO calls itself an independent brand born out of Xiaomi Corporation. It says it has its own product, sales, and marketing team, but shares Xiaomi’s manufacturing and after-sales resources. That supports describing POCO as a brand with its own team and identity within an ongoing Xiaomi relationship.

“Independent brand” should not be read as proof that POCO is a separate legal entity or that it completed a legal spin-off. The cited company pages do not establish that kind of legal separation or give a full chronology of organizational changes.

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  • 6.9" eye-care AMOLED display*The screen size of POCO F8 Ultra is about 6.85 inches in the full rectangle when measured diagonally. Actual viewable area is less due to the curved corner design and measurements between individual products may vary.Resolution: 2608*1200Contrast ratio: 5,000,000:1Refresh rate: Up to 120Hz*Refresh rate can be adjusted to up to 120Hz for supported apps.Peak brightness: 3500 nits covering 25% display areaHBM brightness: 2000 nitsTypical brightness: 600 nitsMinimum brightness:
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How did POCO grow beyond its first phone?

POCO says it entered more than 35 global markets within three years of its launch. It also reports more than 9 million POCO phone shipments in 2020 and more than 2.2 million POCO F1 shipments. These are figures reported by POCO; the sources cited here do not independently audit them.

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The available figures indicate that POCO expanded beyond its original India launch, but they do not establish a complete model-by-model history or prove that every phone was sold in every market.

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What changed when POCO’s global website closed?

In a notice dated September 10, 2024, POCO said its global websites would close on December 31, 2024, and that product pages and services would move to Xiaomi’s global site. The notice also said Xiaomi would continue customer and after-sales support for products previously purchased through local POCO sites and the POCO Store app.

Xiaomi’s global POCO page lists POCO phone series. That confirms an ongoing product presence on the global site, but does not establish stock or availability in any particular country. Check the relevant local Xiaomi site for current models, sales, and support information.

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XIAOMI Poco C85 4G LTE (Compatible with Tmobile Tello Mint & Global) (256GB + 8GB) Unlocked Dual SIM 6.9" 50MP Model 25078PC3EG (Black)
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  • Dual Nano Sim + 1 Slot Micro SD 4G: LAtin Bands / 3G Quad Band Global / 2G: Quad Band Global - Supports 4G/3G/2G2G: GSM:2/3/5/8 --- 3G: WCDMA:1/5/8 --- 4G: LTE FDD: 1/2/3/4/5/7/8/20/28 / 4G: LTE TDD: 38/40/41
  • 6.9" Dot Drop displayResolution: 1600*720Refresh rate: Up to 120Hz*Refresh rate can be adjusted to up to 120Hz for supported apps.Brightness: 660 nits (typ), 810 nits HBMReading modeTÜV Rheinland Low Blue Light (Software Solution) Certified TÜV Rheinland Circadian Friendly Certified TÜV Rheinland Flicker Free CertifiedDC immingTouch sampling rate: Up to 240HzContrast ratio: 1200:1Color depth: 8-bit, 16.7 million colorsColor gamut: 83% NTSC
  • MediaTek Helio G81-Ultra processorOcta-coreCPUCortex-A75+Cortex-A55Max CPU frequency: 2.0GHzGPUMali-G52 MC2
  • 50MP main camera5P lensf/1.8Auxiliary lensRear camera video recording1080p (1920x1080) HD video recording at 30 fps720p (1280x720) HD video recording at 30 fps / 8MP front cameraf/2filmCamera | HDR mode | Soft-light ring | Portrait mode | Time-lapseFront camera video recording1080p (1920x1080) HD video recording at 30 fps720p (1280x720) HD video recording at 30 fps

POCO history at a glance

  • 2018: Xiaomi launches POCO as a smartphone brand aimed at technology enthusiasts; POCO identifies the POCO F1 as its first product.
  • August 22, 2018: Xiaomi reports the first POCO phone’s release in India.
  • Within three years of launch: POCO says it had entered more than 35 global markets.
  • 2020: POCO reports more than 9 million phone shipments globally.
  • September 10, 2024: POCO publishes its global-site closure notice.
  • December 31, 2024: The closure date given in that notice; the notice said product pages and services would move to Xiaomi’s global site.

Sources

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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