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Facebook’s new Your algorithm feature lets you tell Facebook which topics to show more or less often in Feed and Reels, including through natural-language feedback. It changes recommendation ranking—not who can see your posts. Separately, Meta says conversations with Meta AI and activity that businesses share with Meta may influence content and advertising recommendations. Treat these as three different issues: tuning what you see, managing data used for personalization, and controlling the audience for your own posts.
What Facebook’s new AI feed control actually does
On October 13, 2026, Meta announced Your algorithm, a dedicated place for managing topics used in Feed and Reels recommendations. If the feature is available on your account, you can reach it from a post’s three-dot menu. You can add topics you want to see, remove topics that no longer interest you, and adjust the subjects Facebook uses when ranking recommended content.
Meta also added more specific feedback to individual posts. Selecting Interested or Not interested can open a follow-up prompt, including a box where you describe in ordinary language what you want more or less of. Meta says large language models interpret the interests, context and intent in that feedback, and that recommendations can adapt in real time—even during the same session.
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Repair common Windows errors and clear accumulated junk for a smoother, more stable PC - no reinstall needed.Free scan · no reinstallThat is a ranking control. It helps decide which posts, videos, groups or accounts Facebook places in your Feed or Reels. It is not an audience control, a deletion command or a universal privacy switch. Nothing in Meta’s announcement promises that one selection removes every similar post, disables all AI-assisted ranking, or reverses information already used to personalize recommendations.
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Availability is not universal yet. Meta did not publish an account-by-account, device-by-device or country-by-country schedule for Your algorithm. Look for the option in your own three-dot menu rather than assuming that another person’s interface—or a screenshot published online—matches yours.
Recommendation controls and privacy controls are different
The easiest way to avoid a privacy mistake is to identify what each setting changes. Feed tools affect the recommendations you receive. Audience and visibility tools affect who can view material you publish.
| Control or signal | What it changes | What it does not change | Availability or qualification |
|---|---|---|---|
| Your algorithm | Topics used to rank Feed and Reels recommendations | The audience for your posts; it does not make your profile or posts private | Meta announced it on October 13, 2026; rollout details by account, device and country were not stated |
| Interested / Not interested | A preference signal for the selected post and similar recommendations | Who can view your own post, and it does not guarantee that all similar content disappears | Follow-up questions and labels can vary as Facebook changes its interface |
| Hide, Snooze, Unfollow, Reconnect and Feed Preferences | Whether and how often content from a source appears in your recommendations | Deletion of the source’s post or a change to that source’s post audience | Facebook Help Center and older technical explanations describe these as ranking levers; exact labels may differ today |
| Audience and visibility settings | Who can see a post or selected profile information | How Facebook ranks other people’s content in your Feed | Use these settings when your goal is to limit access to your own content |
| Activity from other businesses | Whether activity businesses share with Meta can be used for personalized content and AI responses, where the setting is available | A complete opt-out from every personalization signal | Meta announced a phased replacement for the older Your activity off Meta technologies setting |
Which data can influence your recommendations
Conversations with Meta AI
Meta says interactions with its generative AI features, whether voice or text, began serving as signals for content and ad recommendations on December 16, 2025. For example, a conversation about hiking could be followed by recommendations for hiking groups, friends’ trail posts or hiking-related advertisements.
Meta says accounts that you place in the same Accounts Center can have information used across Meta Company Products. Its example is that an unlinked WhatsApp account’s Meta AI interactions would not be used to personalize experiences across separate accounts. The practical question is therefore not only whether you used Meta AI, but also which accounts you have chosen to connect.
Meta says it does not use listed sensitive topics from AI conversations to show ads. The categories it names include health, political views, religious views, sexual orientation, racial or ethnic origin, philosophical beliefs and trade-union membership. Meta’s statement is a description of its policy and practice; it is not an independent audit of the recommendations any particular person will receive.
Meta reported that more than one billion people use Meta AI each month in a 2025 announcement. That is Meta’s own figure, not an independently verified user count, and it does not indicate how much a particular person’s conversations will affect that person’s Feed.
Activity shared by businesses outside Facebook
In June 2026, Meta announced that information businesses already share with it—including off-site activity such as games played or purchases made on other websites—could be used to personalize Feed and Meta AI responses as well as ads. Meta described an expanded Activity from other businesses setting to manage this use and said the older Your activity off Meta technologies setting would be discontinued.
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The change was announced as a phased rollout beginning in the United States and some other countries, with additional countries to follow. Meta did not provide a current country-by-country status table. Check the setting visible in your own Accounts Center or privacy controls, and do not assume that an option available in one region is available everywhere.
How Facebook turns feedback into ranking changes
Recommendation systems consider features of a post and a person’s history of interacting with similar posts. A click on Interested, a written explanation, a hide action or an unfollow supplies another preference signal. Facebook can then lower or raise the ranking of related material rather than simply applying a permanent block.
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Meta’s technical explanations describe Show less as decreasing the ranking score of similar content. They also identify unfollowing an author, temporarily hiding content, Snooze, Reconnect and Feed Preferences as different ways to adjust the mix. Those explanations date from 2022, so use them to understand the general mechanism, not as proof that every old menu label remains unchanged.
This ranking model explains why your Feed can contain posts from accounts, groups and people you do not follow. Meta said in 2023 that more than 20 percent of content in a person’s Facebook and Instagram feeds was AI-recommended content from accounts, groups or people they did not follow. That was a historical figure attributed to Mark Zuckerberg on an earnings call, not a current 2026 measurement for every account.
Step-by-step: tune the topics you receive
- Open a recommended post or Reel. Select its three-dot menu. Look for Your algorithm. If it is absent, the feature may not have reached your account or region yet.
- Review topics. Add subjects you want in Feed and Reels, and remove topics that no longer describe your interests. The available categories and wording can change as Facebook updates the feature.
- Give post-level feedback. Choose Interested when the subject is useful or Not interested when it is not. If Facebook asks a follow-up question, answer specifically—for example, distinguish “I do not want sponsored fitness posts” from “I do not want any hiking content.”
- Check the result in the same session. Meta says recommendations can respond in real time, but it does not quantify the size or duration of the change. Treat an immediate shift as an adjustment to ranking, not proof that a topic has been permanently removed.
- Manage a recurring source. For content from a particular person, Page or group, use whichever hide, unfollow, Snooze or related option your menu provides. Use Reconnect later if you want to restore a source you previously reduced.
Step-by-step: protect the audience for your own posts
If your concern is that strangers are seeing something you published, do not rely on Interested, Not interested, Your algorithm or Feed Preferences. Those tools tune what you see; they do not alter the audience selected for your post.
- Open Facebook’s privacy or settings area. Go to the section labeled for audience and visibility, using the labels shown on your device.
- Review the audience for future posts. Choose the audience appropriate for the material, such as a restricted audience or a custom selection where Facebook offers one.
- Review existing posts separately. Changing a default for future posts does not necessarily change older posts. Use the available audience controls on each relevant post or the bulk-review tool, if your account provides it.
- Check profile information. Audience settings for posts and visibility settings for profile details are separate choices. Review both when limiting what other people can learn about you.
Step-by-step: review AI and off-site personalization
- Open Accounts Center and Ads Preferences. Inspect the information and account-linking choices shown for your Facebook and other Meta accounts.
- Check account connections. If accounts are placed in the same Accounts Center, Meta says information may be used across Meta Company Products. Remove an unnecessary connection only after considering what other account features depend on it.
- Look for Activity from other businesses. Where the setting is available, review or change whether business-shared activity can inform personalized content, Meta AI responses and ads.
- Do not search only for the old label. Meta said Your activity off Meta technologies would be discontinued as the newer activity control rolls out. A missing old label may reflect a renamed or migrated setting rather than an error.
- Read the regional notice. Rollout timing and available choices can differ by country. A setting that is not displayed cannot be assumed to exist as a hidden universal opt-out.
What these controls cannot promise
- No complete erasure of prior signals: Meta’s public descriptions do not say that a feedback click reverses every earlier interaction or deletes all information already used for personalization.
- No perfect topic filter: Natural-language feedback is interpreted by a model, and related subjects can overlap. “Not interested” in one post may lower similar rankings without eliminating every adjacent topic.
- No universal AI opt-out: Your algorithm, AI-conversation policies and business-activity controls address different signal paths. None of the cited announcements establishes one switch that disables all AI-assisted recommendations for every account and region.
- No guaranteed ad separation: Meta says AI interactions can inform both content and ad recommendations, while it separately says listed sensitive topics are not used to show ads. Those statements do not mean that ordinary, non-sensitive conversation topics are excluded from ad personalization.
- No guaranteed rollout date: Meta has not published a universal eligibility schedule for Your algorithm or a current country list for Activity from other businesses.
A practical way to evaluate any Facebook feed setting
Before changing a control, ask four questions:
- What is the target? Is the setting about a topic, one post, a source, an advertisement or your own post’s audience?
- What outcome changes? Does it alter recommended content, ad personalization, both, or who can view something you publish?
- Is it ranking or access? Ranking controls influence what Facebook places in front of you. Access controls determine whether another person can open your post or profile information.
- Is it available to this account? Confirm the label and options shown in your region and app version instead of relying on an older guide.
Using that test prevents the most common misunderstanding: a cleaner Feed can feel more private while leaving the audience for your own posts completely unchanged.
Bottom line for your privacy
Use Your algorithm, Interested/Not interested and source controls to shape the recommendations delivered to you. Use audience and visibility settings to limit access to what you publish. Then review Accounts Center, Ads Preferences and Activity from other businesses to understand how Meta AI conversations, linked accounts and off-site business activity may contribute to personalization. Meta describes these systems and rollouts, but it does not quantify how strongly any individual control will change one person’s Feed or provide a universal privacy switch.
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