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Amazon says it may use more than your completed orders to personalize your experience: its U.S. Privacy Notice lists searches, product views, page interactions, device identifiers, account details, and activity involving Alexa and other Amazon services. You can review or adjust some information and uses through account, browsing-history, recommendation, advertising, and Alexa controls—but Amazon does not present all of this as one complete customer-facing profile.
What does Amazon know about you?
Amazon’s U.S. Privacy Notice, last updated June 30, 2026, describes information it collects to provide and improve its services. Its examples span what you provide, what you do on Amazon, technical signals about how you use its sites, and information it receives from other sources. These are categories Amazon says it may collect; they do not mean every category applies to every customer. The notice gives categories and examples, not a count of how many data points Amazon holds about a particular person.
Information you provide or keep in your account
The notice lists identifiers and contact details, payment information, age and location information, IP address, delivery addresses, account and profile details, customer-service communications, and reviews. It also describes information supplied when you search or shop, add or remove items from a cart, place orders, use content, maintain account information, or write reviews. Purchase and content-use history are among the examples. In other words, the information can relate to both transactions and other ways you use Amazon services.
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Amazon’s examples include URL clickstream to, through, and from its websites; dates and times; products and content viewed or searched; page response times; visit length; scrolling; clicks; and mouse-overs. It also names device identifiers, cookies, and other technologies. In practical terms, a shopping session can involve signals about both what you looked at and how you interacted with the site, not just what you bought. A clickstream is a record of navigation activity across pages; the notice does not say that every interaction is collected for every account.
#1 Best Overall
- Your favorite music and content – Play music, audiobooks, and podcasts from Amazon Music, Apple Music, Spotify and others or via Bluetooth throughout your home.
- Alexa is happy to help – Ask Alexa for weather updates and to set hands-free timers, get answers to your questions and even hear jokes. Need a few extra minutes in the morning? Just tap your Echo Dot to snooze your alarm.
- Keep your home comfortable – Control compatible smart home devices with your voice and routines triggered by built-in motion or indoor temperature sensors. Create routines to automatically turn on lights when you walk into a room, or start a fan if the inside temperature goes above your comfort zone.
- Do more with device pairing – Fill your home with music using compatible Echo devices in different rooms, or create a home theatre system with Fire TV.
- Say goodbye to drop-offs and buffering - With eero Built-in, Echo Dot doubles as a mesh wifi extender, adding up to 1,000 sq. ft. of wifi coverage to your existing eero network.
Information from other sources and services
The notice says Amazon may receive updated delivery or address information, account, purchase, or page-view information from certain merchants, interactions with subsidiaries, advertising-related information, information from internet-connected devices linked with Alexa, and credit-history information for specified purposes. It also lists Alexa voice recordings, images, and video among information that may be collected in relevant contexts. The mention of credit-history information is tied to specified purposes in the notice; it should not be read as saying that Amazon routinely obtains a credit file for every shopper.
Amazon says it uses personal information to provide services, communicate, advertise, prevent fraud, meet legal obligations, recommend products and services, identify preferences, and personalize customer experiences. Amazon’s own description is that it uses personal information to “recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with Amazon Services.” It describes purposes, not a customer-specific inventory of everything held or used.
What does “shopping profile” mean?
“Shopping profile” is a plain-language way to describe the account, shopping, browsing, and interaction signals Amazon says can inform personalization. It is not presented in the notice as the official name of one complete record that customers can open and inspect. Amazon says customers can access some relevant information, including purchase history, account details, and recommendations. That means you can review portions of the picture, but there is not necessarily one page that displays every category named in the notice.
Amazon’s Alexa for Shopping help page describes a logged-in profile context that can maintain conversation context across Amazon’s website and app and listed Alexa surfaces: Echo devices, Alexa.com, the Alexa app, Fire tablets, and Fire TV. It says shopping conversations can be reviewed and managed through Review Alexa History. This is a description of that feature; it does not establish that all Amazon shopping, browsing, device, and advertising data is merged into one unified profile.
Rank #2
- Your favorite music and content – Play music, audiobooks, and podcasts from Amazon Music, Apple Music, Spotify and others or via Bluetooth throughout your home.
- Alexa is happy to help – Ask Alexa for weather updates and to set hands-free timers, get answers to your questions and even hear jokes. Need a few extra minutes in the morning? Just tap your Echo Dot to snooze your alarm.
- Keep your home comfortable – Control compatible smart home devices with your voice and routines triggered by built-in motion or indoor temperature sensors. Create routines to automatically turn on lights when you walk into a room, or start a fan if the inside temperature goes above your comfort zone.
- Do more with device pairing – Fill your home with music using compatible Echo devices in different rooms, or create a home theatre system with Fire TV.
- Say goodbye to drop-offs and buffering - With eero Built-in, Echo Dot doubles as a mesh wifi extender, adding up to 1,000 sq. ft. of wifi coverage to your existing eero network.
Does Amazon track what you search for and view?
Amazon’s notice lists viewed and searched products and content, as well as clickstream and page-interaction signals, among its information examples. It also says personal information may be used to identify preferences and recommend features, products, or services that may interest you. That means Amazon’s stated personalization can take account of activity beyond completed purchases. The notice does not say that every search or view from every customer is necessarily collected or used in the same way.
Amazon also distinguishes its own personalization from the information it says it shares with advertising companies. The notice says Amazon uses personal information to display interest-based ads, while saying it does not use information that personally identifies a customer to display those ads. For third-party advertising services, Amazon says it does not share a customer’s name or other information that directly identifies them; it may use an advertising identifier such as a cookie, device identifier, or code derived through irreversible cryptography.
Amazon specifically says it does not share customers’ “specific shopping actions like purchases, product views, or searches” with ad companies. It says it may share an advertising identifier and an estimate of the value of ads shown on its behalf; some ad companies may also use information to show ads from other advertisers. These statements describe Amazon’s stated practices in its Privacy Notice, not an independent audit of how every ad service operates. The distinction is between information Amazon may use within its own services to personalize what you see and the limited types of information it says it shares with ad companies.
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Amazon provides several separate controls rather than one setting that shows or changes every data category. Labels and availability can change, so use the current links from your signed-in account if a menu path differs. It can help to decide what you want to change first: review account or order details, reduce the influence of a particular item on recommendations, adjust personalized-ad preferences, or manage Alexa history. Each control has a narrower scope than a complete account-wide data view.
Rank #3
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- Review account information and orders: Open Your Account to access information Amazon says includes your name, address, payment options, profile information, Prime membership, household settings, and purchase history.
- Review recommendation inputs: Open Improve Your Recommendations. Amazon says you can remove an item’s influence with the “Use this item for recommendations” control. This addresses an item’s recommendation influence; it is not described as deleting the underlying order or all records of the item.
- See recently viewed items: Open Your Browsing History. This is a way to review browsing-history items, not a complete record of every signal Amazon lists in its notice.
- Change personalized advertising preferences: Use Your Ads Privacy Choices to adjust the applicable preferences. This is distinct from recommendation settings and from Alexa-specific controls.
- Consider cookie limits carefully: You can block or limit cookies and identifiers in your browser. Amazon warns that rejecting cookies can interfere with cart use, checkout, or signing in. It also says signing out and blocking cookies can avoid linking browsing history to your account while browsing Amazon websites. This approach has a tradeoff: it may reduce account-linked browsing, but can make site features less reliable.
- Make an access or deletion request: Amazon’s notice says that, to the extent required by applicable law, a person may have a right to request access to or deletion of personal information through Data Privacy Queries. Rights and procedures depend on applicable law and are not identical everywhere.
Alexa history: what you can review and delete
Alexa has its own history controls. In the Alexa app or Echo Show settings, Amazon says customers can review and delete voice recordings, text transcripts, and typed requests associated with their account, and manage certain Alexa data uses. For shopping conversations, its Alexa for Shopping page points to Review Alexa History. These controls are separate from Your Browsing History and account order history, so changing one does not automatically change the others.
Does deleting Alexa recordings delete everything?
No. Amazon’s Alexa FAQ says that deleting voice recordings, text transcripts, and typed requests associated with a chat deletes those items from Amazon’s cloud. It also says Amazon may retain other records of interactions, including attachments, information supplied during interactions, actions Alexa took, products searched for, and other information related to requests. Data collected by skill developers or stored outside Amazon’s cloud—for example, on Echo or mobile devices—may not be deleted through Amazon’s control. The practical point is to distinguish deleting selected audio, transcript, and typed-request items from deleting every record connected with an interaction.
Alexa ads and third-party skills
Amazon describes separate Alexa controls for advertising preferences and identifiers used with third-party skills and content providers. The FAQ says third-party developers and content providers remain responsible for honoring certain preferences. Turning off Amazon interest-based ads on Alexa does not turn off ads across other Amazon services, including Amazon Music and Fire TV.
Amazon says skill developers do not receive voice recordings, though relevant information such as request content or transcripts may be exchanged with a skill. It says default sharing of personal information with skill developers is off, while customers can authorize additional sharing. For Alexa+, Amazon says relevant interaction information may be shared with developers to personalize skill experiences. These details matter if you use third-party skills: voice audio and the information needed to respond to a request are not the same thing, and the FAQ describes possible information exchange separately from recording access.
Rank #4
- Your favorite music and content – Play music, audiobooks, and podcasts from Amazon Music, Apple Music, Spotify and others or via Bluetooth throughout your home.
- Alexa is happy to help – Ask Alexa for weather updates and to set hands-free timers, get answers to your questions and even hear jokes. Need a few extra minutes in the morning? Just tap your Echo Dot to snooze your alarm.
- Keep your home comfortable – Control compatible smart home devices with your voice and routines triggered by built-in motion or indoor temperature sensors. Create routines to automatically turn on lights when you walk into a room, or start a fan if the inside temperature goes above your comfort zone.
- Do more with device pairing – Fill your home with music using compatible Echo devices in different rooms, or create a home theatre system with Fire TV.
- Say goodbye to drop-offs and buffering - With eero Built-in, Echo Dot doubles as a mesh wifi extender, adding up to 1,000 sq. ft. of wifi coverage to your existing eero network.
What these controls do—and do not—cover
- Account and order pages let you review specified account details and purchase history; they are not a full export of every browsing, device, or interaction signal.
- Recommendation and browsing-history settings address items and recommendation influence, rather than every use of personal information for service delivery, security, or legal purposes.
- Ad preferences concern personalized advertising choices; they should not be read as a universal opt-out from ads on every Amazon service or from third-party services.
- Cookie settings can limit some browser identifiers but may also disrupt cart, checkout, or sign-in features.
- Alexa deletion controls remove the selected recordings, transcripts, and typed requests from Amazon’s cloud as described by Amazon, but do not necessarily erase every related interaction record or data held outside that cloud.
For basic account security, Amazon recommends using a unique password for your Amazon account. That is a separate safeguard from browsing-history or advertising controls: it helps protect access to the account, but does not change the categories of information described in the Privacy Notice.
The Privacy Notice and Alexa help pages describe Amazon’s stated practices and controls. They do not independently verify implementation or reveal exactly which information is attached to an individual account. Amazon’s notices and interfaces can change; this article reflects the U.S. Privacy Notice and official Alexa disclosures reviewed October 13, 2026.
Frequently Asked Questions
How do I see my Amazon browsing history?
Open Your Browsing History from your Amazon account. Amazon describes it as a way to review browsing-history items, not a complete record of every device, page-interaction, or other signal listed in its Privacy Notice.
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Can I stop Amazon using my browsing history for recommendations?
You can review recommendation settings through Improve Your Recommendations and use the “Use this item for recommendations” control to remove an item’s influence. Amazon describes this as controlling recommendation influence, not deleting the underlying order or every related record.
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- KEEP YOUR HOME COMFORTABLE - Control compatible smart home devices. Just ask Alexa to turn on lights or touch the screen to dim. Create routines that use motion detection to turn down the thermostat as you head out or open the blinds when you walk into a room.
Does Amazon share my purchases with advertisers?
Amazon’s U.S. Privacy Notice says it does not share customers’ specific shopping actions—such as purchases, product views, or searches—with ad companies. It says it may share an advertising identifier and an estimate of ad value. This is Amazon’s stated practice, not an independent audit.
If I delete Alexa recordings, does Amazon delete everything?
No. Amazon says deleting recordings, transcripts, and typed requests associated with a chat removes those items from its cloud, but it may retain other interaction records, including information supplied, actions Alexa took, products searched for, and related request information. Data held by skill developers or outside Amazon’s cloud may also be beyond that control.
Can I block Amazon cookies without affecting shopping?
You can block or limit cookies and identifiers in browser settings, but Amazon warns that rejecting cookies can interfere with using the cart, checkout, or signing in. Amazon says signing out and blocking cookies can avoid linking browsing history to your account while browsing its websites.
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Amazon says its shopping personalization may draw on account details, searches, views, browsing interactions, and other service activity—not only orders. You can review and adjust some uses through separate account, recommendation, ad, cookie, and Alexa controls. Treat those as partial controls, not a single complete profile or a guarantee that all related data is deleted.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
