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Visa says 46% of surveyed Asia Pacific consumers are likely to use stablecoins within five years, but that is stated intention—not a forecast that they will adopt them by 2031. In the same survey, 16% said they had used stablecoins in the previous 12 months. The gap suggests substantial interest alongside much lower reported recent use.
What did the Visa stablecoin survey find?
Visa’s 2026 Consumer 360 study found that 46% of respondents said they were likely to use stablecoins within the next five years. The study also found that 16% reported using stablecoins in the prior 12 months. These are different measures: one records respondents’ stated future likelihood, while the other records reported past behavior. Neither shows what people will actually do by 2031.
Visa commissioned the study. Its release, published October 5, 2026, says fieldwork took place from June through July 2026 and included 14,250 consumers aged 18–65 across 14 Asia Pacific markets: Mainland China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, Indonesia, the Philippines, Vietnam, India, Australia, and New Zealand. Visa’s announcement does not provide questionnaire wording, recruitment or sampling details, response rates, weighting, market-level sample sizes, or confidence intervals. The figures should therefore be read as Visa-reported survey results, not as independently verified regional estimates.
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Does awareness mean consumers understand stablecoins?
No. Visa reported that 66% of respondents were aware of stablecoins, while 6% demonstrated what the company described as an accurate understanding. Among people who were aware, 49% believed stablecoins could only be used to buy and sell other cryptocurrencies, and 41% believed they always increase in value. All four figures are from Visa’s 2026 study; the release does not establish them as independently validated measures.
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The contrast matters when interpreting the 46% who said they might use stablecoins. Interest does not necessarily mean respondents understand how stablecoins work, what risks they carry, or what uses are available.
What is stopping people from using stablecoins?
Among respondents who were aware of stablecoins but had never used them, 38% cited concerns about fraud or scams, and 36% cited lack of understanding. These are reported concerns, not measurements of the actual safety of a particular stablecoin, provider, or transaction.
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Which Asia Pacific markets showed the strongest interest?
Visa reported the highest awareness figures among the selected markets it highlighted in Hong Kong (84%), India (80%), and Thailand (77%). For stated likelihood of use within five years, it highlighted Vietnam (67%) and India (67%). These are selected findings, not a complete ranking of all 14 markets. The release does not provide enough detail to compare sampling precision or establish whether differences between markets are statistically meaningful.
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What uses do consumers have in mind?
Visa’s release connects potential interest with online purchases, travel spending, overseas shopping, and cross-border money movement. It also says 49% of respondents believed stablecoins could become a common way to move money across borders within five years. That figure measures a belief about future prevalence, not actual transaction volume or a demonstrated change in how people send money.
Visa is also a payments provider with a commercial interest in stablecoin infrastructure. The company says it works with banks, regulated financial institutions, and payment partners to connect stablecoin capabilities with familiar payment and money-movement experiences. It describes its Visa Stablecoin Platform as infrastructure for clients to mint, move, and manage stablecoins. These statements describe Visa’s business activity, not a consumer recommendation or evidence that a particular service is available to survey respondents.
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