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Concerts, carnivals and history may influence where some people travel in 2027, but the evidence does not show that mythology is a major standalone travel trend. Skyscanner’s 2027 report names separate music and history themes, while Thailand’s tourism authority is planning a year-round festival push. Those signals are useful for trip planning—not proof of a worldwide shift.
What are the travel trends for 2027?
Skyscanner’s 2027 report frames travel around intentional spending and meaningful experiences. Its seven named themes are Signal Severance (off-grid travel), Together Trips (group getaways), Grand Odysseys (history), Currency Chasers (spending), Sound Bound (music), Gym-cation (active travel) and Merch Tourism (souvenirs). The report summarizes its music theme as “Swapping headline acts for hidden stages” and its history theme as “Journeying through legendary landscapes.” Skyscanner’s 2027 trends report
That framing points to more than headline concerts: smaller stages and distinctive experiences are part of the music theme. The history theme suggests interest in heritage and place, but it does not establish mythology as a separate category.
Will concerts, festivals and carnivals shape your holiday?
They could be a reason to choose a destination or travel date. In Skyscanner’s snapshot, 20% of respondents said they planned to attend music festivals or carnivals. The same snapshot reports 29% planning to visit historical attractions, 28% a museum or gallery, 32% bringing home a souvenir and 18% unplugging and disconnecting. These are reported intentions, not evidence that travelers actually took those trips.
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There is an important qualification: Skyscanner’s page labels the snapshot as 2,000 US travelers, but its footnote describes a OnePoll survey of 2,000 UK travelers conducted June 11–18, 2026. The page does not reconcile the conflicting geography, so these percentages should not be treated as a reliable US or UK estimate. Skyscanner’s report and survey note
Thailand offers a separate, country-specific example. Its tourism authority has announced “The Year of Transformation” as the strategic direction for 2027, with a Festival Economy intended to make Thailand a year-round events destination. The plan includes international events, Pride, music festivals, arts and design, sport, and cultural events such as the Ubon Ratchathani Candle Procession and Nakhon Phanom Illuminated Boat Procession. The authority targets tourism revenue growth of at least 5% over 2026; that is a target, not a measured result or a global forecast. Tourism Authority of Thailand’s 2027 strategy
Can mythology or history inspire a trip?
History is explicitly represented in Skyscanner’s Grand Odysseys theme, and the report includes plans to visit historical attractions and museums. Its phrase “legendary landscapes” may evoke myth, but the report does not measure mythology independently or show that it is a major driver of 2027 travel. A mythology-inspired itinerary can still be a personal way to explore a place; it should not be mistaken for a documented global trend.
How to decide whether to plan around an event or heritage site
Before booking an event-led city break or a history-focused itinerary, compare the practical trade-offs rather than relying on a trend label:
- Date and ticket certainty: Confirm the event date and ticket availability before committing to nonrefundable travel.
- Peak-date costs: Compare airfare and accommodation for event dates with nearby alternatives. Event demand can constrain dates and lodging, but the cited sources do not quantify price changes for any specific concert or carnival.
- Beyond the main attraction: Check what else the destination offers in case plans change or the event occupies only part of your trip.
- Getting around: Consider transport, crowd management and the time needed to reach venues or cultural sites.
- Local impact: Look for ways to engage respectfully with local culture and avoid adding unnecessary pressure to crowded places.
Why sustainability matters to 2027 travel
The UN General Assembly proclaimed 2027 the International Year of Sustainable and Resilient Tourism in resolution 78/260, adopted February 26, 2024. It provides a useful context for considering the effects of event-led travel on destinations; it does not verify that concerts, carnivals or mythology are global travel trends. UN resolution 78/260
The World Economic Forum’s 2026 Travel & Tourism Development Index describes improving conditions across the sector alongside pressures involving affordability, investment and sustainability. Those pressures matter when planning around popular dates, but the index does not quantify the price effect of a particular event. World Economic Forum’s 2026 Travel & Tourism Development Index
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