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To sell products with Benchmark Email, connect your Shopify store, sync an appropriate customer segment, build a branded email with Shopify’s product block, verify every product detail, and measure what recipients do after clicking. Opens and clicks show engagement—not proof that an email produced a sale.
What you need before building a product email
- A Benchmark Email account and a Shopify store, if you want to use the documented product-sync workflow.
- A contact segment that is appropriate for the products and offer. Shopify customer segments can sync into Benchmark lists, but that does not mean every subscriber should receive every promotion. Benchmark Email’s ecommerce overview describes its Shopify product and marketing features.
- Accurate product information, a destination page for each call to action, and a clear offer with terms you can honor.
Benchmark lists other integrations, including eBay and WooCommerce-related options, in its integrations directory. A listing alone does not establish that another connection supports Shopify’s product-block behavior.
Connect Shopify and sync the right contacts
- In Benchmark Email, follow the current Shopify integration setup instructions and authorize the requested access through the Shopify app. Check that the Benchmark account has enough contact capacity for the contacts you intend to sync. See Benchmark’s Shopify integration help article, updated December 10, 2024, for setup details.
- Confirm the store you are connecting before syncing. Benchmark documents a limit of one Shopify store connected at a time.
- Choose the customer segment that fits the campaign and sync it to a Benchmark list. Keep the audience focused: product relevance and the reason someone is receiving the message should guide the segment choice.
Build a branded email with product listings
- Choose an ecommerce email template, then apply your brand’s recognizable colors, logo, and other consistent elements. Benchmark’s ecommerce workflow overview describes using a template and product listings to assemble a campaign.
- Add the Shopify Product Block and select the product or products to feature. Benchmark describes the block as a way to bring Shopify product listings into email campaigns; see its Shopify integration page.
- Write a short introduction that explains why the products are relevant to this audience. Give each featured product concise, useful copy and a clear call to action that leads to the correct product page.
- Make the offer and its terms clear. Avoid implying a discount, deadline, or stock condition unless it is accurate and remains valid for the campaign.
Check product details before sending
Do not assume a selected product block stays current when the Shopify catalog changes. Benchmark says later Shopify edits do not automatically refresh products already selected for an email or landing page. It also says changes to product details made in Benchmark do not update Shopify. Before sending, review:
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- Price and any displayed discount
- Availability and relevant variants
- Product image and description
- Destination link and landing-page behavior
- Offer terms and campaign wording
Make corrections in the system that owns the information, then verify what the email will actually display. The integration limitations are detailed in Benchmark’s Shopify help article.
#1 Best Overall
Sale
Yoocheese Photo Backdrop for Product Photography, 16.5×11.7in Compact Kit
- PRODUCT PHOTOGRAPHY, MADE SIMPLE. Create clean, consistent product photos with 20 realistic backgrounds for food and drinks, jewelry, beauty products, handmade items, toys, figures and collectibles. Switch backgrounds in seconds. Spend less time editing so you can focus on product photography and content creation.
- COMPLETE TABLETOP PHOTO STUDIO KIT. Includes a 2.6 mm thick foldable photo backdrop board, 10 double-sided product photography backdrops with 20 realistic background patterns, L-brackets and a carry bag. The compact 16.5 × 11.7 in tabletop photography kit sets up in about a minute and provides a stable 90° shooting setup for desks, home studios and small workspaces.
- MORE WAYS TO SHOOT WITH ONE KIT. Use realistic wood, stone, concrete and neutral background styles for small product and tabletop photography, product flat lays, front-view shots, storefront images, product catalogs, short-form videos and social media content.
- Designed for Amazon, Etsy and Shopify sellers, food bloggers, UGC creators, content creators, product photographers and small businesses creating ecommerce listings, product photos, product videos and content for Instagram, TikTok, Pinterest and other social media platforms.
- MATTE, WIPE-CLEAN & EASY TO STORE. Made from 0.25 mm / 230G laminated photography paper, the smooth matte surface helps reduce glare and lays flatter than thin paper for cleaner product photos. The wipe-clean coating makes everyday food, beauty and small product shoots easier, while the foldable board and included carry bag simplify storage.
Send, test, and measure the campaign
Use a test or preview workflow to inspect the message and links before it reaches the intended list. Then send to the selected audience and review campaign activity in Benchmark’s reports. Benchmark describes reporting for opens and clicks, Google Analytics tracking, and A/B testing for subject lines, content, and send time on its ecommerce page.
- Use an A/B test when you have a specific question, such as which of two subject lines leads to more visits. Change one meaningful element at a time so the comparison is interpretable.
- Use tracking parameters or Google Analytics where appropriate to examine what visitors do after clicking, such as product-page visits or completed checkouts.
- Compare email engagement with site analytics and sales data before attributing revenue to the campaign. An open or click is not a purchase, and a campaign report alone does not establish causation.
Use automation only when the workflow fits
Benchmark promotes Automation Pro and workflows for timely or personalized messages. These can be options for follow-up communications, but do not assume a particular automation is included in every plan; check the current plan comparison and feature availability before building a workflow. Benchmark’s API page also says there is no built-in no-code workflow tool inside Benchmark today; its integration directory describes Zapier connectivity as an app-connection option. See the API information and Zapier integration page for those distinctions.
Rank #2
Yoocheese Photo Backdrop for Product Photography, Tabletop Kit, 16.5x11.7in
- Make Product Photography Easier. Create clean, consistent product photos for food and drinks, beauty and skincare, jewelry, crafts and other small products using 20 realistic background styles. Spend less time editing so you can focus on product photography and content creation.
- Everything You Need for Tabletop Photography. Includes a sturdy foldable backdrop board, 10 double-sided backdrop sheets with 20 realistic background patterns, 2 shadow props, L-brackets and a carry bag. The compact 16.5 × 11.7 inch tabletop kit is designed for desktops, home studios and small workspaces.
- More Styles from One Kit. Create food, jewelry and beauty photography, product flat lays, storefront images, short-form videos and social media content using realistic marble, wood, concrete and neutral background styles with shadow props. One kit helps keep a consistent look across product photos and content.
- Built for Modern Product Creators. Designed for Amazon, Etsy and Shopify sellers, content creators, product photographers and growing brands creating photos and videos for online stores and social media. Great for your small business
- Durable Matte Surface. Made from 0.25 mm / 230G laminated photography paper with a smooth matte finish that wipes clean easily and helps reduce glare for everyday food and product photography. Friendly customer support whenever you need it.
Check plan limits and pricing for your account
Benchmark’s pricing page displays a free tier capped at 500 contacts and 2,500 monthly emails. It displays Pro at $19 per month or $16 per month on the annual option. These are displayed figures, not a guarantee of the price in every region or for every list size: the page uses region and contact-count selections, and pricing can change. Confirm the current details for your market and contact capacity on Benchmark Email’s pricing page before choosing a plan.
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Quick Recap
Best Value
Nobitigh Product Photography Backdrops, 23x17.5 inch Photo Backdrop Kit
- 【VERSATILE BACKGROUNDS FOR MORE TYPES OF PRODUCTS】: The larger 23 × 17.5 in shooting area gives you more room to arrange small to medium products and props, while 10 double-sided product photography backdrops provide 20 realistic patterns. Switch backgrounds in seconds to create different visual looks with one versatile kit instead of buying multiple individual backdrops.
- 【FOR FOOD, BEAUTY, JEWELRY & MORE】: Create photos of food and drinks, jewelry, beauty products, handmade items, collectibles and other small to medium products. Designed for content creators, UGC creators, product photographers, online sellers and small businesses.
- 【REALISTIC TEXTURES, MATTE & WIPE-CLEAN】: Unlike thin paper that curls or reflective vinyl that can create glare, these 0.25 mm / 230G laminated photography paper backdrops lay flatter and combine a matte surface with high-definition printing for clear, realistic textures. The water-resistant, wipe-clean surface makes light spills, crumbs and everyday marks easier to remove. Note: edges are not waterproof; do not soak in water.
- 【STABLE 90° SETUP, READY IN ABOUT A MINUTE】: The 2.6 mm thick foldable photo backdrop board and L-brackets create a stable 90° setup for tabletop photography, front-view shots and small studio photography. Get ready to shoot in about a minute, switch between tabletop and flat lay shooting, then fold the board flat for compact storage.
- 【ONE KIT FOR ECOMMERCE & SOCIAL CONTENT】: Create ecommerce listings, storefront images, product catalogs, UGC videos, product demos, Reels, Shorts and social media posts for Amazon, Etsy, Shopify, Instagram, TikTok, Pinterest, Facebook and YouTube. The included carry bag simplifies storage, with friendly customer support whenever you need help.
Rank #4
Yoocheese Food Photography Backdrops, 23x17.5in Product Photo Backdrop Kit
- 【MORE ROOM & 20 STYLES FOR FOOD & PRODUCT PHOTOGRAPHY】: The 23 × 17.5 in shooting area gives you more room to arrange plates, ingredients, props and small to medium products. The kit includes 10 double-sided food photography backdrops with 20 realistic patterns, so you can switch styles in seconds and create more looks with one kit.
- 【MADE FOR FOOD BLOGGERS, CREATORS & ONLINE SELLERS】: Create food and drink photography, bakery and dessert shots, product flat lays, jewelry and cosmetic photos, handmade product images, UGC videos and social media content. Designed for food bloggers, content creators, UGC creators, product photographers, Amazon, Etsy and Shopify sellers, handmade brands and small businesses.
- 【REALISTIC TEXTURES, MATTE & WIPE-CLEAN】: Unlike thin paper that curls or reflective vinyl that can create glare, these 0.25 mm / 230G laminated photography paper backdrops lay flatter and feature a matte surface and high-definition printing for clear, realistic textures. The water-resistant, wipe-clean surface makes it easier to remove light spills, crumbs and food or cosmetic marks after shoots. Note: edges are not waterproof; do not soak in water.
- 【STABLE 90° SETUP IN ABOUT A MINUTE】: The 3 mm thick foldable photo backdrop board and L-brackets create a stable 90° setup for tabletop photography, front-view shots and styled food scenes. Set up in about a minute, switch between tabletop and flat lay shooting, then fold the board flat for compact storage.
- 【ONE KIT FOR ECOMMERCE & SOCIAL CONTENT】: Create ecommerce listings, storefront images, product catalogs, UGC content, Reels, Shorts and social media posts for Amazon, Etsy, Shopify, Instagram, TikTok, Pinterest, Facebook and YouTube. The included carry bag simplifies storage, with friendly customer support whenever you need help.
Rank #3
Sale
NOBITIGH Product Photography Backdrops Kit, 16.5 x 11.7 inch, 22 Designs
- 16.5 x 11.7 Inch Product Photography Kit - Includes 11 double-sided laminated backdrop sheets with 22 background designs, a foldable 2.6 mm photo backdrop board, L-brackets, 4 shadow props and a carry bag. Create clean tabletop scenes for product photos, flat lays and content creation.
- Designed for Creators and Small Brand - Perfect for content creators, UGC creators, Food bloggers, Etsy sellers and small businesses. Ideal for food photography, product content, jewelry, skincare and handmade product photography and UGC videos
- 4 Product Photography Props for Styled Shadow Effects - Includes 4 shadow props that create leaf, stripe, window and grid shadow patterns. Add depth, atmosphere and visual interest to product photos, short-form videos, flat lays and social media content.
- 22 Colors ,Texures and Surfaces - Features wood, marble, stone, solid-color and neutral background designs to match different products and brand styles. Easily switch looks without buying multiple photography surfaces.
- Quick Setup and Durable Materials - The foldable photo backdrop board and L-brackets create a stable 90° tabletop scene in minutes. The durable 230G laminated backdrop sheets help reduce glare, resist curling, wipe clean easily and are built for repeated use. Everything stores neatly in the included carry bag after shooting.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
