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Sega’s life-size SONIC THE HEDGEHOG DNA FIGURE is a serial-numbered, made-to-order collectible priced at ¥3,300,000 including tax, according to Famitsu’s October 9, 2026 report. The “DNA” is Sega’s designed and synthesized representation of Sonic’s fictional traits—not a biological sample from a real hedgehog. Reservations were reported open through Sega Store Online within Ebten until November 1, 2026, but check the live listing for current availability and terms.
Does the Sonic figure really contain DNA?
According to Sega, the figure contains synthesized DNA designed to represent Sonic’s character traits. It is an art and character-design concept: there is no real Sonic who supplied a biological sample, and Sega’s description should not be read as a claim that the figure contains an actual hedgehog genome.
Sega says it translated qualities such as Sonic’s blue body, super-speed, boost and spin abilities, adventurous nature, free-spirited personality, and inability to swim into the DNA concept. The company says the synthesized material was placed inside the figure with a protective capsule. Its announcement does not specify the nucleotide sequence, chemical composition, synthesis protocol, capsule material, or safety documentation, so those details should not be inferred.
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Sega created the life-size figure for Sonic’s 35th anniversary. The official announcement also says the Sonic series has exceeded 1.77 billion units, combining full games and free-to-play titles; that is not a figure for paid game sales alone. Sega’s June 16, 2026 announcement describes the project and its concept.
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How much does Sega’s Sonic DNA figure cost?
Famitsu reported a price of ¥3,300,000 including tax on October 9, 2026. The figure’s widely repeated “$21,000” price is an approximate dollar conversion, not a dollar-denominated official price; the reported official price is in yen.
Where can I buy or reserve the Sonic DNA figure?
Famitsu reported that reservations opened October 9, 2026 through Sega Store Online within Ebten. The item is described as serial-numbered and made to order, with reservations scheduled to close November 1, 2026 at 23:59:59 Japan time. Since availability and terms can change, check the Sega Store Online listing on Ebten before relying on that deadline or assuming orders remain open. Famitsu’s October 9 report covers the reported price and reservation details.
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Is the Sonic DNA figure on display in Tokyo?
Sega announced an exhibition at SEGA STORE TOKYO on the sixth floor of Shibuya PARCO, beginning June 23, 2026. Sonic Channel’s July 1 follow-up said the display was planned to continue until around mid-September 2026, so that announced window had passed by October 9. A separate Famitsu report said the figure was also on display at the “SONIC The Exhibition – ACROSS GENERATIONS –” venue in Tokyo while reservations were open; that report does not establish access beyond its publication date. Confirm the venue’s current schedule before making a trip.
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One free scan finds every outdated or missing driver and matches the right update for your exact hardware.Free scan · exact hardware matchThe display dates and location were announced by Sonic Channel on July 1, 2026.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
