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Samsung does not publish a single, consistently defined worldwide count of its branded retail stores. Its reported global network figures count corporate locations such as offices, factories, and research centers—not a like-for-like tally of shops. The clearest retail figures available here are a South Korean store breakdown and confirmed U.S. Experience Store openings.
Why Samsung’s global location figures are not a store count
Samsung Electronics’ Fast-Facts page reports 221 global bases in 76 countries at the end of 2025. The bases include 15 regional headquarters, 33 manufacturing sites, 40 R&D centers, 7 design centers, and 89 sales offices. Those categories describe the company’s operating network, not Samsung-branded retail shops.
A separate snapshot in Samsung’s 2025 Sustainability Report says the company had 240 manufacturing sites, sales offices, R&D centers, and design centers worldwide at the end of 2024, and operated in 76 countries. Its listed categories also include 6 purchase centers and 30 “others.” The 2024 and 2025 figures use different dates and category descriptions, so they should not be read as evidence that Samsung’s network shrank from 240 to 221.
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Neither snapshot establishes how many retail locations are company-operated, licensed, or run by retail partners. A worldwide store total cannot be calculated from the number of countries where Samsung operates or from its corporate-site counts.
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What the reported South Korean store figures show
Samsung Electronics Sales’ company profile describes two retail formats in South Korea: Samsung Stores and Samsung Mobile Stores. It reports 283 Samsung Stores and 156 Samsung Mobile Stores nationwide, or approximately 440 offline stores. The profile does not state when the count was measured, so this is the figure displayed on the page, not a dated 2026 census.
The company profile describes the stores as sales outlets for Samsung home appliances, IT, and mobile products. Its separate links to a store finder and service-center information indicate that store locations and service centers are distinct resources; the profile does not provide a comparable service-center count.
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What a Samsung Experience Store offers in the United States
Samsung Electronics America describes its U.S. Experience Stores as branded, direct-to-consumer destinations for exploring products, trying demonstrations, learning about the Galaxy ecosystem, and getting customer support and service. In its October 8, 2025 announcement, the company said the format began in 2019.
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The announcement said store experts could help with devices and guide shoppers to an “Endless Aisle” of appliances and TVs, including products not stocked in the store. It also described Samsung Care support for issues such as cracked screens and battery replacements. These are features Samsung attributed to its Experience Store format; the announcement does not establish that every service is available at every location.
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Samsung Electronics America executive Dave Das described the company’s location strategy this way: “Samsung Experience Stores are designed to meet consumers where they are — in their towns, near their work, and where they shop.” This is Samsung’s stated strategy, not independent evidence of the stores’ geographic coverage.
Confirmed openings announced in October 2025
Samsung confirmed that two new U.S. Experience Stores opened on October 24, 2025:
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- Queens Center in New York.
- Mall of America in Minnesota.
The company’s October 24 announcement described the new stores as modular, with device spotlights and interactive zones. It said a location at Los Cerritos Center in California would open soon. That announcement documents the plan, but does not independently confirm that the California store subsequently opened.
How to interpret the different store names
The available official sources establish distinct names and formats in South Korea and the United States, but do not provide a comprehensive country-by-country directory or a consistent worldwide ownership breakdown.
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| Format | Geography and reported scale | Products or services described | What is established about operation |
|---|---|---|---|
| Samsung Store | South Korea; 283 locations on Samsung Electronics Sales’ undated profile | Home appliances, IT, and mobile products | Listed by Samsung Electronics Sales as one of its offline retail formats |
| Samsung Mobile Store | South Korea; 156 locations on the same undated profile | Samsung mobile products | Listed by Samsung Electronics Sales as a separate offline retail format |
| Samsung Experience Store | United States; two openings confirmed on October 24, 2025, with a California opening then described as forthcoming | Product exploration, demonstrations, Galaxy experiences, support, and service | Samsung Electronics America describes the format as direct-to-consumer |
The names should not be treated as interchangeable or as proof that Samsung uses one retail model in every market. The South Korean profile distinguishes a broader Samsung Store format from Samsung Mobile Stores, while the U.S. announcements describe Experience Stores and their direct-to-consumer role.
Where to check for a nearby location
For South Korea, Samsung Electronics Sales provides separate links from its company profile to a store finder and service-center information. For U.S. Experience Store openings, Samsung’s October 2025 announcements identify the locations and dates stated above. The cited sources do not provide a current, comprehensive international store directory, so availability in a particular country should be verified through Samsung’s local channels.
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