Zappiq AI review
A website-grounded chatbot for small businesses that qualifies enquiries and captures leads.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Zappiq AI answers website visitors using a business’s published content, asks follow-up questions to assess intent, fit, and urgency, and captures contact details. It is aimed at small businesses, including local service companies, agencies, clinics, real estate teams, and online stores that want to qualify website enquiries. Leads and conversation history appear in a dashboard and can be sent by email; the chatbot is added to a site with an embed script.
The plan structure separates initial lead capture from ongoing qualification and attribution. The 14-day trial includes the chatbot, contact capture, a conversation dashboard, email notifications, and the embed script; it is time-limited rather than a free plan. Starter costs $27 per month, or $324 billed annually, and adds automated lead qualification, lead export, conversation history, and chatbot and lead analytics. Pro costs $69 per month, or $828 billed annually, and adds Meta lead event tracking, Google Analytics tracking, Google Tag Manager support, lead-source and campaign context, and custom webhook integration. The trial does not require a card, and the product offers a 7-day refund period.
Its fit is strongest when the website itself is the main source for visitor answers and lead capture. Google Analytics, Google Tag Manager, and Meta Pixel support connect lead activity with measurement, while custom webhooks are reserved for Pro. Buyers seeking qualification, exports, and conversation context can start with Starter; teams needing ad-source tracking or webhook delivery will need Pro. Choose another option if a free ongoing plan or deployment beyond a website widget is essential: Zappiq AI offers a time-limited trial and its listed deployment centers on embedding the chatbot on a website.
Zappiq AI pros and cons
- Where it wins
- Answers visitor questions from published website content
- Captures contact details with qualification and conversation history
- Pro tracks lead sources and sends data through custom webhooks
- Where it doesn't
- No free plan; the trial lasts 14 days
- Custom webhooks are limited to Pro
- Available on web, with website embed-script deployment
Zappiq AI fact sheet, pricing and score →
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