WPFunnels review
A WooCommerce-focused funnel builder with checkout tools, upsells and step-level A/B testing.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
WPFunnels is a WordPress plugin for building sales and lead-generation funnels, primarily for WooCommerce stores. Its visual canvas arranges landing, checkout, offer and thank-you steps, while checkout customization and post-purchase offers address key parts of a store’s buying journey. WooCommerce merchants who want to experiment with funnel steps without moving to a broader platform are the clearest fit; businesses outside WordPress or WooCommerce should look elsewhere.
The funnel tools cover checkout-field editing, order bumps, one-click upsells and downsells, conditional journeys, A/B testing and analytics. It also supports lead-capture forms and funnels. Page-builder compatibility includes Elementor, Gutenberg, Divi, Bricks and Oxygen, with additional connections such as Easy Digital Downloads, LearnDash, TutorLMS and several form plugins. This makes WPFunnels more than a checkout editor, but its center of gravity remains WordPress commerce rather than cross-platform funnel management.
There is a free plan, and the published annual plans list Starter at $129.99 for one site, with WooCommerce funnels, custom checkout, bumps, upsells and A/B testing. Pro costs $199.99 per year for one site and adds email workflows, campaigns, segmentation and abandoned-cart recovery. Business is $399.99 annually for five sites, adding conditional funnels, dynamic offers, LMS funnels and email integrations. Agency is $599.99 annually for 50 sites, with add-ons and client-service licensing permission. Email automation runs through Mail Mint, so buyers seeking an all-in-one system should weigh that dependency. Choose WPFunnels for WooCommerce-focused funnel testing; avoid it if broad platform coverage is central.
WPFunnels pros and cons
- Where it wins
- Visual canvas arranges funnel steps for WooCommerce and lead capture.
- Supports checkout editing, order bumps and one-click upsells.
- A/B testing and funnel analytics help compare funnel steps.
- Where it doesn't
- Designed primarily for WordPress and WooCommerce rather than broad platform coverage.
- Email automation depends on the separate Mail Mint integration.
- Starter is limited to a 1-site license; broader site coverage costs more.
WPFunnels fact sheet, pricing and score →
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