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Worthe review

#48 of 65 in Instagram Marketing Software

A revenue-aware Instagram planner for teams that need publishing and performance context.

3.8/10Editor score
Worthe3.8 Visit Worthe

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Worthe is a web-based social content planning, publishing, and analytics platform for visual brands, shops, cafés, local businesses, creators, and small teams. Its Instagram workflow schedules Reels, carousels, and image posts, while a shared calendar coordinates publishing across multiple networks. Teams can classify posts by theme, format, hook, and offer, compare results with their own account baseline, and import recent platform content history. The product is a fit for teams that want Instagram activity connected to business outcomes rather than treated as an isolated feed.

The published plans start with a 14-day Guided trial at €0, including a beginner content launch playbook, five connected social accounts, one business or revenue connection, and 30 days of analytics history. The Owner plan costs €29 per month and adds Worth Repeating content decisions, a revenue-near-post timeline, and unlimited publishing and analytics history. Team costs €49 per month, adding cross-platform performance comparisons and priority support while retaining unlimited publishing and analytics history. Enterprise includes unlimited social accounts, stores, apps, payment accounts, analytics history, and storage, plus priority founder-led support.

Worthe connects Instagram with TikTok, YouTube, X, Facebook, LinkedIn, Threads, Pinterest, and Bluesky, making it suitable for teams coordinating visual content across a broad channel mix. Its analytics surface saves, shares, reach, and revenue beside posts, and its revenue connections provide time-based correlation across sources. Recommendations are rule-based, so teams seeking extensive automated optimization or competitor benchmarking may prefer another tool. The web-only, cloud deployment suits centralized planning, while the current waitlist or private early-access presentation may be better suited to teams comfortable adopting an emerging product.

Worthe pros and cons

  • Where it wins
    • Schedules Reels, carousels, and image posts from a shared calendar
    • Shows saves, shares, reach, and revenue near published posts
    • Connects nine social networks and compares results with account baselines
  • Where it doesn't
    • No free plan; paid access starts at €29 per month
    • Automation recommendations are rule-based rather than highly intelligent
    • Revenue views show time-based correlation, not causal attribution

Worthe fact sheet, pricing and score →

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