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Wix Templates review

Freemium#2 of 17 in Website Templates

A broad template catalog paired with drag-and-drop editing and built-in business tools.

9.3/10Editor score
Wix Templates9.3 Visit Wix

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Wix Templates is a catalog of ready-made website designs for people and organizations creating sites with Wix. Its 2,000+ options cover business, ecommerce, portfolios, blogs, events, education, health, restaurants and travel, making it a fit for users who want a starting design plus tools for running a site. The editor supports changes to layouts, colors, fonts, images, sections and pages, while templates are described as mobile-ready and built to HTML5 standards. Wix also offers AI generation for copy and custom visuals alongside SEO management and analytics in its dashboard.

The templates themselves are free, and the Free plan includes hosting, a drag-and-drop editor, no-code design features and thousands of templates. Paid Wix plans add capabilities: Light lists 2 GB storage, multi-cloud hosting, a light marketing suite and two site collaborators; Core adds 50 GB storage, basic marketing and ecommerce, plus scheduling and services. Business provides 100 GB, standard marketing and ecommerce, and scheduling; Business Elite adds unlimited storage, advanced marketing and ecommerce, and an advanced developer platform. According to the vendor's pricing notes, prices vary by location, and yearly subscriptions are paid in full; the published details here give no amount for these paid tiers.

Wix's strongest fit is someone who wants templates connected to site operations rather than a design file alone. Wix Stores, Wix Payments, Wix Bookings, Wix Events and Wix Pricing Plans bring commerce, payments, appointments, events and paid plans into the same ecosystem. Forms, stores and bookings can be added as business tools, and ecommerce templates include product galleries, order management and Wix Payments. That breadth is useful for small businesses and creators building a site with integrated functions; buyers seeking platform-neutral templates should look elsewhere, as Wix Templates is used through Wix and runs on the web. Choose it for a wide selection and an all-in-one site workflow, but consider alternatives if portability beyond Wix matters most.

Wix Templates pros and cons

  • Where it wins
    • 2,000+ templates span business, ecommerce, portfolios, blogs and more.
    • Drag-and-drop editing covers layouts, colors, fonts, images and sections.
    • Add Wix Stores, Payments, Bookings, Events and Pricing Plans.
  • Where it doesn't
    • Templates publish through Wix, so the platform fit is limited to web.
    • Using a custom domain and other premium capabilities requires a paid plan.
    • Advanced ecommerce and developer features sit in the Business Elite tier.

Wix Templates fact sheet, pricing and score →

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