Whitespark Local Citation Finder review
A focused citation discovery tool for local SEO teams, not a complete SEO suite.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Whitespark Local Citation Finder helps businesses, consultants, and agencies discover and manage local citation opportunities. It compares business listings with competitors, searches for mentions across directories, blogs, newspapers, government sites, and other sources, and identifies verified submittable citation sources. Campaigns, location management, growth tracking, to-do lists, and report exports make it suited to local SEO teams building citation profiles rather than teams seeking a broad SEO platform.
Pricing is available through a free plan and paid tiers with annual or monthly billing. With annual billing, Small Business costs $33 per month for 5 campaigns and 20 searches per day; Specialist costs $41 for 10 campaigns and 30 searches per day; Agency costs $49 for 20 campaigns and 40 searches per day; and Enterprise costs $124 for 100 campaigns and 100 searches per day. Each paid tier includes unlimited search results. Monthly billing is $39 for Small Business, $49 for Specialist, $59 for Agency, and $149 for Enterprise, with the same campaign, search, and unlimited-result allowances. Agency and Enterprise plans add white-label exports.
Its strongest fit is a citation-centered workflow: teams can search for existing business citations, compare profiles, verify submittable sources, monitor growth, organize opportunities, and export CSV or PDF reports. The product’s narrow scope is also its main boundary. It does not provide keyword research, rank tracking, site auditing, or backlink analysis, so teams needing those capabilities should choose a broader SEO tool instead. Pick Whitespark when citation discovery and campaign organization are the priority; avoid it when local citations are only one part of a wider SEO program.
Whitespark Local Citation Finder pros and cons
- Where it wins
- Finds citation opportunities by comparing competitor profiles
- Tracks citation growth and organizes work into campaigns and tasks
- Exports CSV and PDF reports, with white-labeling on Agency plans and above
- Where it doesn't
- Does not include keyword research or rank tracking
- Does not include site auditing or backlink analysis
- Web-only product focused specifically on citation discovery and management
Whitespark Local Citation Finder fact sheet, pricing and score →
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