WhatsApp Now review
A free entry point for WhatsApp API messaging, with usage-based conversation charges.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
WhatsApp Now, from Message Central, is a WhatsApp Business API platform for businesses handling marketing, customer support, authentication, and transactional messaging. Its shared inbox supports agent assignment, labels, quick replies, and conversation management, while broadcasts, retargeting, scheduled campaigns, chatbots, and automated workflows cover outreach and customer conversations. API access, OTP messaging, utility notifications, and multimedia and document messaging extend it beyond promotional campaigns. Teams seeking a free starting point for API messaging can use the Pay as you go plan; organizations that need broader tagging and attribute capacity can consider Enterprise.
The published plans show Pay as you go at INR 0 per month and Enterprise at INR 4,999 per month. Pay as you go includes a shared team inbox, broadcasting and retargeting, campaign scheduling, unlimited contacts, up to 10 tags, and up to 5 custom attributes. Enterprise lists all features in the basic plan, unlimited tags and custom attributes, and a dedicated account manager. Both plans also have conversation charges: the free plan is usage-based, while Enterprise lists additional conversation charges. Rates vary by conversation category and recipient country, so teams should account for message usage as well as the monthly Enterprise fee when evaluating cost.
WhatsApp Now is available on web, iOS, and Android, with API access, and integrates with Salesforce, Zendesk, Freshdesk, HubSpot, Pipedrive, and Zoho. That makes it relevant for teams connecting WhatsApp messaging with those customer relationship management or support tools. The combination of inbox, campaigns, authentication, notifications, and AI-powered workflows suits businesses with several WhatsApp use cases. The free plan's tag and custom-attribute caps may constrain teams that need extensive organization of conversations, while Enterprise raises those limits for a fixed monthly price plus conversation charges. Choose it for a free API entry point and a broad messaging toolkit; consider alternatives if you need a plan without usage-based conversation costs.
WhatsApp Now pros and cons
- Where it wins
- Free Pay as you go plan includes a shared team inbox and broadcasts
- Supports OTP, notifications, media messaging, and automated workflows
- Integrates with Salesforce, Zendesk, Freshdesk, HubSpot, Pipedrive, and Zoho
- Where it doesn't
- Pay as you go limits teams to 10 tags and 5 custom attributes
- Both plans have conversation charges in addition to plan pricing
- Conversation rates vary by category and recipient country
WhatsApp Now fact sheet, pricing and score →
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