WhatKeywords review
A focused web SEO tool for keyword intelligence, competitor research, and rank tracking.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
WhatKeywords is a web-based SEO tool for analyzing the keywords that domains and individual pages rank for in Google. It is designed for SEOs, marketers, and agencies that need keyword intelligence without a broad all-in-one SEO platform. Research features include search volume, CPC, keyword difficulty, search intent, and paid-competition data. Competitor domain research adds another route to discovering relevant terms, while domain- and page-level reports help focus analysis on specific properties.
The product’s strongest area is the connection between keyword research and ongoing visibility tracking. Users can run daily or weekly rank tracking, review SERP snapshots, receive rank-movement alerts, and retain saved search history. The free plan includes keyword preview, full ranking distribution, domain and page-level analysis, and search history. The published plans also show Pro and Pro Plus options; Pro Plus includes weekly rank tracking, unlimited searches, and all countries. A 100-keyword tracking allowance gives the product a defined fit for focused monitoring rather than very large-scale tracking.
Reporting features make WhatKeywords practical for client-facing workflows. CSV exports and branded reports support sharing findings, while the web-only format keeps the product centered on browser-based research and tracking. Its narrower scope is important: it is better suited to keyword and ranking intelligence than to a full technical SEO or backlink program. Buyers who need competitor keyword research, recurring rank checks, SERP context, and straightforward reporting should find the feature mix relevant. Teams looking for API access, integrations, technical site auditing, backlink analysis, or a broader SEO platform should choose a product built around those needs instead.
WhatKeywords pros and cons
- Where it wins
- Domain and page-level keyword ranking reports
- Daily or weekly rank tracking with SERP snapshots and alerts
- CSV exports and branded client reports
- Where it doesn't
- Web-only access limits platform flexibility
- No stated API or integrations
- Its scope does not include technical audits or backlink analysis
WhatKeywords fact sheet, pricing and score →
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