WebSell review
A hosted commerce platform with deep ERP/POS synchronization and B2B workflows.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
WebSell is a hosted ecommerce platform for retailers, wholesalers, and distributors that sell through B2B and B2C channels. It connects storefronts with ERP and POS systems, synchronizing products, pricing, inventory, customers, and orders. Its scope also covers multiple storefronts, marketplaces, social commerce, subscriptions, payments, shipping, promotions, and order administration. The platform is best suited to mid-market B2B retailers whose commerce operations depend on an existing ERP or POS system.
Pricing is structured across Starter, Growth, Enterprise, and Custom options. Starter costs $800 per month or $8,000 per year and includes a product catalogue, order capture, payments, and fulfilment basics. Growth costs $1,500 per month or $15,000 per year, adding customer-specific pricing, bulk ordering tools, and accurate shipping calculation. Enterprise costs $2,000 per month or $20,000 per year, with full platform capabilities, custom development resources, and scalable ecommerce operations. Custom provides bespoke solutions, multiple markets, and custom development work. The published pricing is specifically for the Microsoft Dynamics 365 Business Central integration, while pricing varies by POS/ERP system and project requirements.
Integration depth is the clearest reason to consider WebSell. Supported systems include Microsoft Dynamics 365 Business Central, Windward System Five, Retail Management Hero, and Lightspeed Retail. Sales and operational connections extend to Amazon, Google Shopping, Facebook, Instagram, Stripe, PayPal, ShipWorks, Avalara AvaTax, TaxCloud, Mailchimp, and Klaviyo. WebStore Manager centralizes product, content, promotion, and order administration, while staging environments support pre-launch changes. Retailers needing B2B controls, omnichannel selling, and ERP/POS coordination should shortlist it; businesses seeking a lower-cost entry point or a non-web platform should consider alternatives.
WebSell pros and cons
- Where it wins
- Real-time ERP and POS synchronization for products, orders, and inventory
- B2B pricing, company accounts, roles, credit limits, and bulk ordering
- Multiple storefronts plus marketplace, social-commerce, and pickup support
- Where it doesn't
- Starts at $800 per month with no free plan
- Pricing varies by POS/ERP system and project requirements
- Available on the web platform rather than across multiple deployment types
WebSell fact sheet, pricing and score →
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