Wantly review
A catalog-led proposal platform that connects pricing, approvals, signatures, payments, and business systems.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Wantly is proposal workflow software for distributors, manufacturers, wholesalers, and other B2B sales teams that sell products or services with structured catalogs. It brings product data, pricing, margins, templates, interactive browser-based proposals, client activity tracking, approvals, electronic signatures, and payments into one workflow. The platform is available on the web and through an API, with CRM, ERP, ecommerce, accounting, and custom-system connections. Its strongest fit is a business where proposal accuracy depends on current catalog and pricing information rather than on document creation alone.
Pricing is organized around users and proposal volume. Starter costs €59 per month when billed monthly or €49 per month with annual billing, and includes the full base platform, 2 users, and 30 proposals per month. Growth costs €109 monthly or €91 with annual billing, providing 5 users and 60 proposals per month. Professional costs €199 monthly or €166 with annual billing, with 10 users and 120 proposals per month. Professional+ costs €349 monthly or €291 with annual billing and includes 10 users; enterprise pricing depends on proposal volume and users. Prices exclude VAT. There is no free plan or self-serve trial, while the official site advertises a 30-day subscription money-back guarantee.
The integration layer is a major reason to consider Wantly. It connects with HubSpot, Pipedrive, Salesforce, Microsoft Dynamics 365, Bitrix24, Scoro, Shopify, WooCommerce, Business Central, Odoo, Visma, Sage, Xero, Zapier, and a REST API. AI-assisted catalog import and proposal preparation can support initial organization, while guided onboarding covers data migration, workflow configuration, and team training. EU hosting and GDPR-oriented data handling add a relevant consideration for European businesses. Choose Wantly when proposals are closely tied to products, pricing, approvals, and connected systems; teams seeking a lightweight document-only proposal tool may find its commerce-oriented scope unnecessary.
Wantly pros and cons
- Where it wins
- Centralizes catalogs, pricing rules, proposals, approvals, signatures, and payments
- Connects with major CRM, ERP, ecommerce, accounting, and API platforms
- Includes client engagement tracking, AI preparation, and EU hosting
- Where it doesn't
- No free plan or self-serve trial
- Plans limit users and monthly proposal volumes
- Prices exclude VAT, with setup fees discussed during sales
Wantly fact sheet, pricing and score →
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