ur.onl review
A capable free URL shortener for branded links, QR codes, and organized tracking.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
ur.onl is a web-based URL shortener for creators, marketing teams, developers, and businesses that need branded links with tracking and organization tools. It supports custom slugs, custom domains, QR codes, UTM parameters, tags, and a REST API with bearer-token authentication. Link controls include expiry dates, click limits, and password protection, while analytics cover clicks and scans by country, device, browser, and referrer. The product is a good fit for teams that want more control than a basic redirect service without starting with a paid plan.
The published plans show a free tier with short links, QR codes, click tracking, custom domains, and API access. The Pro plan adds unlimited short links, unlimited QR codes, unlimited click tracking, extended analytics retention, CSV export, and priority support. The category details list one year of analytics retention, while the Pro plan extends that period. This makes Free suitable for organized link management and core measurement, while Pro is aimed at higher-volume use and teams that need exports, longer reporting history, and priority support.
ur.onl also connects with Google Analytics, Mixpanel, and Amplitude, giving teams options for incorporating link activity into broader measurement workflows. Custom domains receive automatic SSL provisioning, and QR codes can be exported in PNG and SVG formats. The focus is broad within link management rather than limited to shortening alone, but access is centered on the web and API, and geo-targeting is not a verified capability. Choose ur.onl for branded links, QR campaigns, structured analytics, and developer access; consider an alternative if geo-targeting or a different platform ecosystem is essential.
ur.onl pros and cons
- Where it wins
- Custom domains include automatic SSL provisioning
- Expiry, click limits, and password protection add link controls
- QR export, analytics, tags, UTM support, and API access
- Where it doesn't
- Platform access is limited to web and API
- Geo-targeting is not a verified capability
- Pro pricing and billing terms require current plan details
ur.onl fact sheet, pricing and score →
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