Upcellia review
A broad social service and lead-capture suite with a useful free plan and a $69 entry tier.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Upcellia is an AI-powered business suite for small and medium-sized businesses and sales teams that manage customer conversations across social and messaging channels. Its unified inbox brings together WhatsApp Business, Instagram, Facebook Messenger, and Webchat, while contact management, conversation assignment, internal notes, tagging, and a Kanban sales pipeline support customer-service and sales workflows. The product is positioned for businesses in Spain, Peru, and Latin America, and is available on web, iOS, and Android.
Pricing follows a freemium model. The Free plan costs $0 per month and includes one social channel account, one user, one mailbox, 100 monthly customer conversations, and 100 contacts. Essential costs $69 per month and adds two social channel accounts, three users, three mailboxes, unlimited automations, and one AI agent. Advanced costs $139 per month and includes five social channel accounts, 10 users, five mailboxes, two AI agents, 5,000 AI credits per month, and high campaign sending speed. Premium costs $289 per month and expands capacity to 10 social channel accounts, 25 users, seven mailboxes, three AI agents, 15,000 AI credits per month, and priority WhatsApp support. Enterprise is designed for large-scale teams requiring greater capacity and uses contact-sales pricing.
The strongest fit is a team that wants customer service, lead capture, and sales activity connected across social channels. Facebook and TikTok lead capture, Facebook and Instagram comment-to-DM automation, no-code workflows, AI agents trained on business documents and processes, and WhatsApp mass campaigns give Upcellia a wider scope than a basic shared inbox. Integrations include WhatsApp Business API, Instagram, Facebook Messenger, Facebook, TikTok, Webchat, email services, and external APIs. Choose it when support and conversion workflows need to sit together; choose an alternative if a single-user, single-channel setup is all you need beyond the Free plan.
Upcellia pros and cons
- Where it wins
- Unified inbox across WhatsApp, Instagram, Messenger, and Webchat
- Comment-to-DM automation, workflows, and AI agents
- Lead capture, sales pipeline, and WhatsApp campaigns in one suite
- Where it doesn't
- Free plan is limited to one channel account and one user
- Paid plans begin at $69 per month
- Enterprise capacity requires contacting sales
Upcellia fact sheet, pricing and score →
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