UNUM review
A visual social workspace with AI, approvals, and affordable team plans.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
UNUM is a social media management workspace for creators, freelancers, agencies, teams, and in-house brand groups. Its core workflow combines visual feed planning, calendar scheduling, auto-posting, content storage, AI-assisted captions and post ideas, analytics, link-in-bio pages, approvals, and team collaboration. It supports Instagram, TikTok, Pinterest, Facebook, LinkedIn, YouTube, X/Twitter, and Threads, with access through the web and iOS. Instagram-focused teams get an especially broad set of tools, including comments, mentions, tags, and direct messages in one inbox.
Pricing is structured around a free plan and three paid tiers. UNUM Free costs $0 per month and includes UNUM Cloud Core. UNUM PRO costs $7 per month when billed monthly or $5.25 per month when billed annually, adding Brand Intelligence, Insights and Analytics, Unlimited Scheduling, Unlimited Storage, 2 Workspaces, and more credits for AI tools. UNUM TEAMS costs $10 monthly or $7.50 monthly with annual billing, adding 10 Users, 10 Workspaces, unlimited AI credits, and Priority Support. UNUM UNLIMITED costs $100 monthly or $75 monthly with annual billing, with Unlimited Users and Unlimited Workspaces. The homepage also advertises a 7-day free trial.
UNUM’s strongest fit is collaborative visual planning around Instagram and adjacent channels. Approval workflows, real-time collaboration, Canva imports, asset storage, and the Instagram inbox support a shared content process, while cross-channel analytics and performance reporting cover ongoing review. Its integration list includes Canva alongside the supported social networks, helping connect content creation with publishing. The trade-off is breadth: teams that need wider platform availability or a broader social management ecosystem may prefer an alternative. Choose UNUM for visual planning, AI-assisted content work, and structured collaboration; look elsewhere if your priority is maximum network coverage or a narrow, single-purpose scheduler.
UNUM pros and cons
- Where it wins
- Visual planning, scheduling, auto-posting, and content storage
- AI captions, post ideas, strategies, and writing tools
- Approvals, collaboration, analytics, and an Instagram inbox
- Where it doesn't
- Platform availability and coverage are narrower than some alternatives
- The free plan is centered on UNUM Cloud Core
- Advanced team capacity starts on paid plans
UNUM fact sheet, pricing and score →
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