Typeform review
A polished form builder with branching, quizzes, payments, embeds, and API access.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Typeform is a no-code online form builder for teams creating forms, surveys, quizzes, tests, polls, registration forms, and landing pages. Its editor supports customizable questions, layouts, colors, fonts, and logos, while conditional logic, branching, calculations, and segmentation support more tailored respondent journeys. It fits marketing, product and UX, HR, customer success, operations, research, education, and event-management workflows. Web and API access support both browser-based creation and programmatic form management.
Pricing is freemium, with a free plan and a 14-day free trial. The Basic plan costs $25 per month when billed annually and includes unlimited forms and questions, 100 responses per month, conditional logic, webhooks, and integrations. Plus costs $50 per month billed annually, raises the allowance to 1,000 responses per month, removes Typeform branding, and adds a custom subdomain. Business costs $83 per month billed annually, includes 10,000 responses per month, and adds drop-off rates and conversion tracking. The paid tiers are therefore differentiated mainly by response volume, branding and domain controls, and measurement features.
Its standout breadth covers scored, outcome, and knowledge quizzes; Stripe or PayPal payments; file-upload questions; and inline, full-page, popup, slider, popover, and side-tab embeds. Integrations include HubSpot, Salesforce, Mailchimp, Slack, Google Sheets, Stripe, Calendly, and Notion, while the API can create, update, delete, and customize forms. AI-assisted creation and analysis add another workflow option. Choose Typeform when presentation, interactive logic, quizzes, payments, or embedding flexibility matter. Teams with low response volumes can start with Basic, while those needing more responses or deeper tracking should consider Plus or Business.
Typeform pros and cons
- Where it wins
- Branching, calculations, segmentation, and multiple quiz types
- Stripe and PayPal payment collection with file-upload questions
- Flexible embeds, AI assistance, integrations, and API access
- Where it doesn't
- Basic starts at $25 per month when billed annually
- Basic limits responses to 100 per month
- Advanced tracking starts only on the Business plan
Typeform fact sheet, pricing and score →
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