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TXTImpact review

#18 of 50 in SMS Marketing SoftwareTwo-Way SMS Software

A capable SMS platform for teams that need automation, APIs, and consent handling.

7.4/10Editor score
TXTImpact7.4 Visit TXTImpact

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

TXTImpact is a web-based SMS marketing and business messaging platform from Wire2Air. It serves small businesses, agencies, brands, nonprofits, government organizations, and enterprises that need bulk or scheduled campaigns, two-way texting, MMS, surveys, and audience targeting. Teams can import contacts, personalize messages, manage opt-in lists, and monitor delivery, clicks, opt-outs, and campaign performance through the web platform or API.

Pricing starts with the Starter plan at $29 per month for 750 credits, one keyword, and one user. Growth costs $49 per month and includes 1,500 credits, one keyword, and one user. Professional costs $99 per month with 4,000 credits, five keywords, and five users. Business costs $299 per month with 15,000 credits, 10 keywords, 10 users, and 90-day credit rollover. Bronze, Silver, Gold, and Platinum provide 35,000, 70,000, 140,000, and 225,000 credits respectively, with increasing keyword and user allowances and 90-day credit rollover. A 15-day free trial is available, but there is no free plan.

The strongest fit is for organizations that value API flexibility and compliance-oriented messaging controls. TXTImpact supports REST, HTTP, SMPP, and MMS APIs, alongside rule-based workflows, behavioral segmentation, AI-assisted message generation, and analytics. Its compliance features cover opt-in, consent, STOP, HELP, START, unsubscribe handling, keyword management, and 10DLC registration support. Integrations include Salesforce, Zendesk, Mailchimp, and Microsoft Outlook. Teams seeking a broader integration ecosystem or a free entry tier may prefer an alternative, while organizations prioritizing messaging controls, automation, and multiple API options should consider TXTImpact.

TXTImpact pros and cons

  • Where it wins
    • Supports REST, HTTP, SMPP, and MMS APIs
    • Includes segmentation, workflows, SMS, MMS, and inbound replies
    • Provides consent, opt-out, keyword, and unsubscribe handling
  • Where it doesn't
    • No free plan is available
    • The integration list includes four named connectors
    • Paid plans begin at $29 per month

TXTImpact fact sheet, pricing and score →

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