Trend review
A one-time UGC marketplace for brands needing licensed photo and video assets.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Trend is a self-serve UGC platform for brands and ecommerce businesses commissioning custom visual content from creators. Its marketplace supports product and lifestyle photography, portrait photography, scenery photography, testimonials, unboxing, product-in-use, product videography, and explanation videos. Brands can create campaign briefs, review creator applications, message creators, plan delivery dates, approve content, and download completed assets. It is best suited to one-off projects where full licensing and distribution rights matter.
Pricing is organized around one-time creator-credit packages rather than recurring software subscriptions. Starter costs $550 and includes up to 6 videos or 15 photos, a 60-credit package, unlimited project requests, creator application review, and full licensing and distribution rights. Essential costs $1,045 for up to 14 videos or 35 photos with 140 credits. Growth costs $1,980 for up to 28 videos or 70 photos with 280 credits. Scale costs $3,872 for up to 56 videos or 140 photos with 560 credits. The higher tiers retain the same core workflow and rights while increasing content capacity.
The platform combines sourcing, communication, approvals, delivery planning, and downloads in one workflow, with access through web and iOS. Its content range is broader than a photography-only service, covering several common UGC video formats as well as branded imagery. The tradeoff is a narrower ecosystem: Trend has no integrations or verified analytics in the stated offering. Choose it when a project needs creator discovery, varied deliverables, and approved content with full usage rights. Consider an alternative if connected software workflows or performance reporting are central requirements.
Trend pros and cons
- Where it wins
- Marketplace sourcing across photo and video content formats
- Unlimited project requests with creator application review
- Full licensing and distribution rights for approved content
- Where it doesn't
- Starts at a $550 one-time purchase
- No integrations are included
- No verified analytics are included
Trend fact sheet, pricing and score →
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