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Themify Builder review

Freemium#17 of 84 in Small Business Website BuildersWordPress Page Builders

A flexible WordPress builder with strong visual effects, reusable layouts, and WooCommerce modules.

7.5/10Editor score
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Themify Builder7.5 Visit Themify

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Themify Builder is a WordPress page builder for designers, developers, and site owners who want visual control over responsive layouts. It supports frontend and backend editing for posts, pages, and custom post types, with modules for text, galleries, sliders, maps, video, forms, menus, and WooCommerce content. The free Builder plugin works with third-party themes, making it a practical choice for WordPress users who want to extend an existing site rather than move to a separate website platform.

Pricing is split between the free Builder plugin and Themify memberships. The Free Builder Plugin is a standalone WordPress plugin. Master Club costs $89 per year and includes one year of access and support, all Themify products, and unlimited personal or commercial projects. Lifetime Club costs $249 as a one-time payment and includes lifetime access and support, all Themify products, and unlimited personal or commercial projects. The paid tiers are memberships that include Builder along with other Themify products, rather than paid Builder-only plans. That structure suits users who expect to use several Themify products, while the free plugin covers core builder access.

The strongest case for Themify Builder is its layout and visual-effects toolkit. Users can import predesigned layouts, save reusable modules, apply per-page custom CSS, and create animations, parallax, sticky, and scroll effects. Responsive styling covers desktop, tablet, and mobile views. Its ecosystem connects with WordPress and WooCommerce, plus YouTube, Vimeo, Google Maps, Azure Maps, Mailchimp, ActiveCampaign, and ConvertKit. The product is a focused fit for self-hosted WordPress projects needing design flexibility and effects. Users seeking a non-WordPress platform or contact forms without an additional addon should choose another option.

Themify Builder pros and cons

  • Where it wins
    • Frontend and backend editing with responsive desktop, tablet, and mobile styling
    • Animations, parallax, sticky, and scroll effects for richer page layouts
    • Reusable layouts, forms, and WooCommerce product and category modules
  • Where it doesn't
    • Designed for self-hosted WordPress rather than a standalone site platform
    • Contact forms require the separate Contact Builder Addon
    • Paid membership access starts at $89 per year

Themify Builder fact sheet, pricing and score →

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