The Traffic Projection Tool review
A scenario-led SEO forecaster for agencies that need client-ready traffic projections.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
The Traffic Projection Tool is a web-based SEO forecasting application designed primarily for agencies. It builds keyword databases from current rankings, up to three competitors and manually supplied must-have keywords. Users can assign keyword-level growth assumptions, then estimate organic traffic with search-volume and click-through-rate data. Reports can be segmented by keyword intent and search value, giving teams a structured way to present potential growth to prospects and clients.
Pricing is organized around monthly site capacity. The Startup plan costs $79 per month for 5 sites per month. Business costs $149 per month for 10 sites per month, while Scale Up costs $219 per month for 15 sites per month. Each tier keeps the same core forecasting concept while increasing the number of sites covered. There is no free plan, so agencies should match expected monthly workload to the available site allowance before choosing a tier.
The standout capability is scenario planning: forecasts cover business as usual, improving existing keywords, new keyword growth and total addressable market. AI-assisted auto forecasting can speed initial projections, while shareable projection URLs support prospect conversations without requiring a separate reporting workflow. PNG and CSV exports provide options for visual presentation and spreadsheet analysis. The product runs in the cloud through a web interface, with email and documentation listed as support channels. Agencies that need structured, multi-scenario SEO projections and client-ready sharing should find the feature set aligned with that work. Teams seeking a free entry point, higher monthly site volumes or a broader platform ecosystem may prefer another tool.
The Traffic Projection Tool pros and cons
- Where it wins
- Four growth scenarios cover multiple planning assumptions.
- Competitor-informed keyword databases support focused forecasts.
- Shareable URLs plus PNG and CSV exports aid client reporting.
- Where it doesn't
- No free plan is available.
- Monthly site limits range from 5 to 15, depending on plan.
- Support is provided through email and documentation.
The Traffic Projection Tool fact sheet, pricing and score →
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