Tally review
A polished, generous free form builder with strong logic, payment, and integration options.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Tally is a web-based form builder for creators, teams, marketers, educators, and other organizations. Its document-style editor supports forms and surveys without code, with conditional logic, calculations, file uploads, Stripe payment collection, scored quizzes, notifications, analytics, website embeds, custom domains, and API access. It suits users who want to publish standalone forms or place them on a website while keeping the authoring experience familiar and flexible.
Its ecosystem is a major strength. Tally connects with Google Sheets, Notion, Coda, Airtable, Slack, Discord, Linear, and Attio, while webhooks and services including Zapier, Make, n8n, IFTTT, Pipedream, and Integrately extend workflow options. That gives marketing, education, operations, and internal teams several ways to route submissions and trigger follow-up work. Buyers looking for a form tool that can fit into an existing software stack should find this breadth useful, especially when API access and embeds matter.
The free plan is unusually capable, offering unlimited forms and submissions alongside core form-building features. Pro adds branding removal, custom domains, unlimited team members, partial submissions, custom CSS, and custom email domains. Business includes everything in Pro plus submission data-retention controls, email-address verification, and 90-day form version history. Tally is a strong choice for straightforward forms, surveys, quizzes, payments, and embedded workflows. Teams that need the listed branding, collaboration, retention, or customization controls should plan around a paid tier.
Tally pros and cons
- Where it wins
- Unlimited forms and submissions on the free plan
- Conditional logic, calculations, payments, quizzes, and uploads
- Integrations spanning spreadsheets, databases, automation, and messaging
- Where it doesn't
- Branding removal and custom domains require the Pro plan
- Retention controls and email verification require the Business plan
- Advanced customization and collaboration are concentrated in paid tiers
Tally fact sheet, pricing and score →
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