SWiP review
A wallet-first loyalty platform with CRM, AI campaigns, messaging, and POS connectivity.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
SWiP is a paid loyalty platform for restaurants, coffee shops, retail stores, and service businesses. Its core offering combines digital loyalty cards for Apple Wallet and Google Wallet with points, tiers, bonuses, customer profiles, analytics, push messaging, referrals, ordering, payments, pickup, and delivery. Customers can use wallet cards without installing an app, while the SWiP Wallet mobile application provides another customer-facing option. It is best suited to businesses that want wallet-based loyalty supported by CRM and campaign tools.
The published plans show two monthly options priced per location. Wallet cards with AI costs $199 per location per month and includes four core loyalty mechanics, CRM, analytics, a branded loyalty card, simple push campaigns, and an AI activity-boost campaign. SWiP Wallet costs $289 per location per month and adds 15+ loyalty mechanics, segmented push campaigns, and AI activity, win-back, retention, and look-alike campaigns. SWiP White Label includes everything in SWiP Wallet plus news posts with video, a large news-section banner, and a branded mobile app for Apple, Google, and Huawei. Businesses comparing tiers should focus on whether wallet cards, broader loyalty mechanics, or a branded application are the primary requirement.
Integration fit is a central consideration. SWiP connects with iiko, Evotor, 1C, Frontol, and ATOL for POS use, and supports Apple Wallet, Google Wallet, Telegram, and MAX. Its open API covers loyalty calculations, customer signup, payments, and transactions, which gives businesses using custom systems an integration path. The platform is a stronger match for organizations operating within its supported ecosystem and seeking wallet-centered engagement. Businesses needing a different regional integration footprint or a simpler loyalty-only tool may be better served by an alternative.
SWiP pros and cons
- Where it wins
- Apple Wallet and Google Wallet cards without requiring an app
- AI campaigns cover activity growth, win-back, retention, and look-alike audiences
- Open API plus POS integrations for loyalty, payments, and transactions
- Where it doesn't
- Starts at $199 per location per month with no free plan
- Wallet cards with AI includes four core loyalty mechanics
- Platform and integration coverage is more region-specific
SWiP fact sheet, pricing and score →
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