Superpower review
A focused Meta moderation and engagement platform for agencies and brand teams.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Superpower is an AI-powered social media moderation and engagement platform for brands, marketers, agencies, and enterprise teams. It monitors comments, posts, ads, mentions, and direct messages; hides unwanted content; routes escalated decisions to human review; and generates brand-aligned replies. Its agency dashboard is designed for teams managing multiple client accounts, while direct-message automation and lead capture extend the product beyond moderation alone.
Pricing separates core moderation from broader engagement automation. Pro costs $199 per month and includes moderation, custom one-time onboarding with custom automod rules, email support, an analytics dashboard, and multi-user support. Elite costs $450 per month and adds unlimited generated replies, Slack support, custom onboarding, ongoing updates to automod rules and generated replies, and monthly AI sentiment analysis. Done For You provides unlimited moderation, replies, and direct messages alongside done-for-you engagement, priority support across email, chat, and phone, priority feature building, enterprise-grade onboarding, and comprehensive analytics and reporting. A seven-day free trial is available, but there is no free plan.
The platform connects with Facebook, Instagram, Meta Ads, Meta Business, CRM, and Klaviyo, and offers web and API access. Its drag-and-drop automation builder supports conditions and actions, making it relevant for agencies that need moderation workflows tied to replies, conversations, and lead capture. The trade-off is focus: teams seeking broad social coverage or a lower entry price may prefer another option, while agencies and brand teams centered on Meta accounts should find Superpower’s combination of moderation, human review, automation, and client management more aligned with their needs.
Superpower pros and cons
- Where it wins
- Automates moderation for spam, scams, bots, hate speech, and off-brand attacks
- Combines human review, escalation rules, analytics, and brand-aligned replies
- Supports lead capture, direct-message automation, and multiple client accounts
- Where it doesn't
- Starts at $199 per month with no free plan
- Pro covers moderation only; generated replies begin on Elite
- Broader engagement services require Elite or custom-priced Done For You
Superpower fact sheet, pricing and score →
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