Storyset review
A free web library for editable illustrations, animation exports, and Figma workflows.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Storyset is a web-based illustration library for designers, marketers, developers, and other digital creators working on landing pages, apps, presentations, and related projects. Its collection includes static and animated illustrations, with controls for changing colors, selecting or hiding layers, and choosing backgrounds. The free plan supports personal and commercial projects with attribution, while the published terms require a Flaticon Premium subscription for attribution-free use. Storyset was founded in 2010 and is provided by Freepik Company, S.L., headquartered in Málaga, Spain.
The strongest fit is for users who want to adapt illustrations rather than download fixed assets. The searchable library, color customization, layer controls, and background selection provide practical editing options in the browser. The online animation editor adds a distinct use case: users can animate elements and export results as HTML, GIF, or MP4. Static illustrations are available in SVG and PNG, giving teams options for editable vector work and standard image delivery. A Figma plugin also supports workflows centered on that design platform.
Storyset’s main trade-off is licensing flexibility. Free personal and commercial downloads include an attribution requirement, so teams needing attribution-free use must account for a Flaticon Premium subscription. The product also stays focused on illustration creation and export through the web, rather than presenting a broader design or asset-production environment. Choose Storyset if you need searchable, editable illustrations with animation controls and Figma support at no direct asset cost. Consider another option if attribution-free licensing is essential without a related premium subscription, or if native desktop access is a priority.
Storyset pros and cons
- Where it wins
- Color, layer, and background controls support editable illustrations.
- Animation editor exports HTML, GIF, and MP4 files.
- SVG and PNG downloads plus a Figma plugin support varied workflows.
- Where it doesn't
- Free commercial downloads require attribution.
- Attribution-free use requires a Flaticon Premium subscription.
- The product is web-based rather than available as a native desktop app.
Storyset fact sheet, pricing and score →
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