SMMplanner review
A low-cost scheduler with visual tools, Stories and Reels publishing, and a free plan.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
SMMplanner is a social media management service for individuals, freelancers, businesses, and content teams. It organizes social accounts by project and supports scheduled publishing for text, images, video, Instagram Stories, and Reels. Its feature set also covers content editing, team roles, approval workflows, engagement analytics, AI-assisted post creation, and RSS-based reposting. Listed network coverage includes Instagram, Facebook, LinkedIn, Discord, Twitter, Pinterest, Viber, TenChat, Odnoklassniki, Telegram, VKontakte, and MAX.
The pricing structure is accessible for publishers starting with a small operation. The Free plan provides unlimited posts, 10 simultaneously scheduled posts, video and GIF posting, an Instagram Story Creator, three social accounts, and three watermark slots. Starter costs $15 per month with monthly billing and adds unlimited scheduling, five social accounts, and one team with one member. Both plans retain unlimited posts, video and GIF posting, and the Instagram Story Creator. A seven-day free trial is also available. Canva, Crello, and Supa integrations extend the editing workflow.
SMMplanner fits teams that want visual content production and scheduling in one service, especially when Instagram Stories and Reels are part of the publishing mix. Approval workflows and permissions give content teams a defined review step, while AI-assisted creation and RSS reposting support faster content preparation. The trade-off is narrower operational coverage: it lacks a verified inbox, its analytics are not especially deep, and its listed access points are web and iOS. Publishers needing advanced reporting, broader device coverage, or inbox management should consider an alternative; those prioritizing low entry cost and visual publishing have a more suitable fit.
SMMplanner pros and cons
- Where it wins
- Free plan includes unlimited posts and three social accounts
- Publishes Instagram Stories and Reels alongside text, images, and video
- Includes editing tools, approvals, AI creation, analytics, and RSS reposting
- Where it doesn't
- Starter limits team access to one member
- Analytics are less deep than specialist reporting platforms
- Access is limited to web and iOS
SMMplanner fact sheet, pricing and score →
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