ShopSEO review
A practical Shopify SEO app with broad audits and capped free-plan automation.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
ShopSEO is a Shopify SEO app for merchants who want on-page controls across products, collections, pages, blog posts, and images. It combines continuous auditing with written recommendations and lets users apply individual or bulk fixes. Its scope covers metadata, alt text, internal links, structured data, images, accessibility, and page speed, making it suited to Shopify stores managing SEO directly inside their ecommerce workflow.
The free plan provides a full store SEO audit and scoring, a meta tag and alt text editor, 25 AI credits per month, 50 product image optimizations, 10 bulk optimizations, and one broken-link scan per month. Premium costs $19.99 per month and adds automatic meta tags and alt text, unlimited bulk optimizations, unlimited image optimization, 5,000 AI credits per month, lazy loading for images and video, and unlimited broken-link scans. The plan structure makes the free tier useful for ongoing checks and smaller workloads, while Premium is aimed at stores needing higher automation capacity.
ShopSEO’s strongest differentiator is breadth within Shopify on-page SEO. It supports JSON-LD structured-data validation and markup, accessibility checks for alt text, labels, and contrast, reversible speed fixes, image compression, and a Chrome extension for inspecting page SEO elements. It connects with Shopify Admin API, Shopify metafields, Shopify billing, and Shopify staff accounts. Stores outside Shopify should choose another platform-specific option, and teams requiring SOC 2 or ISO 27001 certification should look elsewhere. Shopify merchants seeking practical auditing and repeatable metadata, image, link, and speed fixes are the clearest fit.
ShopSEO pros and cons
- Where it wins
- Audits products, collections, pages, blogs, images, links, and speed
- Bulk metadata, alt-text, image, and broken-link optimization
- Free plan includes audits, schema support, accessibility, and speed fixes
- Where it doesn't
- Platform scope is limited to Shopify stores
- Free plan caps AI credits, image optimizations, bulk fixes, and scans
- ShopSEO does not have SOC 2 or ISO 27001 certification
ShopSEO fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update