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Shopflo Checkout review

#17 of 24 in Frictionless Checkout Software

OTP login, saved details, and payment routing target checkout friction.

7.5/10Editor score
Shopflo Checkout7.5 Visit Shopflo

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Shopflo Checkout is a customizable checkout platform for ecommerce brands seeking to reduce friction between cart and payment. OTP-based shopper login, guest checkout with fewer sign-up steps, and saved-detail autofill for returning shoppers in Shopflo’s network are central to its approach. Merchants can also customize checkout elements and messaging, display relevant coupons, and configure cart upsells and discounts. That combination makes it a fit for teams focused on checkout conversion rather than merchants looking for a broader commerce platform.

Payment configuration is a notable part of the product. Shopflo supports multiple payment gateway integrations and transaction routing, as well as ordering payment methods and applying method-level discounts. Its integrations include payment providers such as PhonePe, Paytm, PayU, Cashfree, Razorpay, Easebuzz, CC Avenue, and Simpl, alongside Google Analytics, Google Tag Manager, Google Ads, Meta, Snapchat, Triple Whale, and Hyros. This gives merchants options to connect payment processing with advertising and analytics workflows. The published platform details specify cloud deployment and web access.

Analytics cover the checkout conversion funnel and payment success, while checkout-abandonment data can support remarketing. Pricing requires contacting sales and depends on monthly GMV, order volume, and business requirements, so teams need a vendor conversation to assess cost against expected gains. Documentation is the listed support channel. Shopflo is a sensible option for ecommerce businesses of different sizes that want OTP login, returning-customer autofill, gateway routing, and checkout-focused analytics together. It is less suitable for buyers who need transparent plan pricing before evaluation or are seeking a free plan; the product is positioned around a focused checkout workflow, not a general-purpose commerce suite.

Shopflo Checkout pros and cons

  • Where it wins
    • OTP login and returning-customer autofill reduce checkout steps.
    • Routes transactions across multiple payment gateways.
    • Combines coupon display with conversion and payment-success analytics.
  • Where it doesn't
    • Pricing is contact-sales and varies by GMV, order volume, and requirements.
    • Checkout-abandonment data is aimed at remarketing, not a full marketing suite.
    • Available as a cloud web product, with documentation as the listed support channel.

Shopflo Checkout fact sheet, pricing and score →

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