Serpstracker review
A focused daily Google tracker for small local projects, with alerts and historical ranking data.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Serpstracker is web-based rank-tracking software for SEO teams, agencies, and businesses that need daily Google position data. It tracks keywords by selected location and device, records organic top-10 results with ranking domains and page titles, and keeps historical position and ranking-URL records. Competitor domains can be monitored alongside tracked rankings, while email alerts identify rank drops. Its strongest fit is a small local tracking program that needs focused Google visibility rather than a broader SEO suite.
Pricing starts with Starter at $39 per month for 250 keywords, 3 sites, daily checks, and email alerts. Growth costs $99 per month and raises capacity to 1,500 keywords and 10 sites, adding 5 competitors per site, Slack and email drop alerts, and CSV export. Agency is $249 per month for 5,000 keywords, unlimited sites, CSV export, API access, and priority support. Enterprise uses custom pricing and adds SSO/SAML, roles and permissions, an uptime SLA, security review and DPA, and invoicing or purchase orders. There is no free plan for ongoing tracking.
The product’s narrow scope is its main distinction and its main constraint. It concentrates on Google organic rank tracking, local results, competitor domains, alerts, history, and exports, with an API available on Agency and Enterprise. That focus suits teams that already have separate tools for site audits, backlink databases, or keyword research. Integration coverage is also focused: Slack is supported for higher-tier alerts, while the main platform options are web and API. Choose Serpstracker for clear daily Google tracking on a small or growing set of sites; choose a broader SEO platform if research, technical auditing, backlinks, or multiple search engines are central requirements.
Serpstracker pros and cons
- Where it wins
- Daily Google tracking by location and device
- Competitor monitoring with historical ranking URLs
- Email alerts on every plan; Slack alerts on Growth and above
- Where it doesn't
- Tracks Google only, not Bing
- Limited to Slack for integrations
- Does not include audits, backlink data, or keyword research
Serpstracker fact sheet, pricing and score →
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