SerpScale review
Low-cost SEO tracking with broad tools, but limited keyword capacity on Starter.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
SerpScale combines daily desktop and mobile rank tracking, keyword research, technical site audits, backlink monitoring, competitor analysis, traffic analytics, and AI content tools in a web-based dashboard. It is aimed at agencies, freelancers, and in-house teams that want SEO tracking, research, reporting, and campaign management in one product. Local rankings, client dashboards, white-label reports, team management, roles, and permissions broaden its fit for client-facing work.
Pricing starts with the Starter plan at $5 per month and includes keyword research, rank tracking, competitor analysis, GA4 traffic analytics, site audits, and backlink monitoring. The published category allowance is 35 tracked keywords, which suits basic monitoring but limits broader competitor research. Freelancer costs $35 per month and adds content tools, AI blog posts and images, and white-label reports. Agency costs $125 per month, Agency Plus costs $195, and Enterprise costs $700; these higher plans list keyword research, content tools, rank tracking, competitor analysis, AI blog posts and images, and white-label reports. A 7-day free trial is available, but there is no free plan.
SerpScale connects with Google Search Console, Google Analytics 4, Google Business Profile, and Google Ads, along with WordPress, Shopify, Wix, and Webflow. Its feature set therefore covers both measurement and publishing workflows, while the AI SEO copilot and AI content writer support content-focused work. Choose it if a low starting price and a broad basic SEO toolkit matter more than large keyword capacity. Teams with wider tracking requirements should look beyond Starter and consider the higher-priced plans.
SerpScale pros and cons
- Where it wins
- Starts at $5 per month with a 7-day free trial
- Combines ranks, audits, backlinks, competitors, and keyword research
- Connects with Google, WordPress, Shopify, Wix, and Webflow
- Where it doesn't
- Starter is limited to 35 tracked keywords
- No free plan is available
- Advanced plans rise to $700 per month
SerpScale fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update