SerpApi review
A broad SERP API with multi-engine coverage, location targeting, and SDKs across major languages.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
SerpApi is a hosted API for retrieving and parsing live search-engine results into structured data. It is aimed at developers, researchers, SEO teams, AI applications, analytics workflows, and enterprise data products that need programmatic access to Google, Bing, Yahoo, DuckDuckGo, Baidu, Yandex, YouTube, shopping services, maps, news, flights, hotels, and other sources. Results can include organic, local, shopping, news, image, video, knowledge-graph, and answer-box data.
Its main strength is breadth across search types, output formats, and development environments. Applications can request JSON responses or use Markdown and HTML output options, target cities, countries, or coordinates, and rely on proxy handling and CAPTCHA mitigation. Search archive and cached-result retrieval add another path for workflows that need previously collected results. Integrations cover Ruby, Python, JavaScript, Golang, PHP, Java, Rust, .NET, MCP, Swift, C++, and CLI, giving teams several ways to connect the service to existing systems.
Pricing starts with a Free plan at $0 per month, including 250 searches per month, 50 throughput per hour, ZeroTrace Mode, and Priority support. Starter costs $25 per month for 1,000 searches and 200 throughput per hour; Developer costs $75 for 5,000 searches and 1,000 throughput per hour; Production costs $150 for 15,000 searches and 3,000 throughput per hour; and Big Data costs $275 for 30,000 searches and 6,000 throughput per hour. These paid plans include U.S. Legal Shield. Enterprise offers custom searches and throughput, plus U.S. Legal Shield, ZeroTrace Mode, and Priority support. SerpApi suits teams that value broad engine coverage and language support; smaller or low-volume projects may find the free quota sufficient, while higher-volume buyers should assess the fixed quotas or custom Enterprise arrangement.
SerpApi pros and cons
- Where it wins
- Structured JSON, Markdown, and HTML search-result outputs
- City, country, and coordinate-based location targeting
- SDKs and integrations for Ruby, Python, JavaScript, and more
- Where it doesn't
- Free plan is limited to 250 searches per month
- Paid plans use fixed monthly search and throughput quotas
- Enterprise pricing and quotas are custom
SerpApi fact sheet, pricing and score →
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