SERP Search review
A broad Google SERP API for teams needing structured results, reviews, and location targeting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
SERP Search is an API for retrieving structured Google search data across organic results, local and Google Maps search, images, video, news, shopping, rich SERP modules, knowledge panels, and AI Overview data. It is aimed at SEO agencies, SaaS platforms, developers, and teams building search-monitoring or data workflows. Country, language, location, and coordinate targeting support localized requests, while JSON and HTML responses fit different integration needs. Google reviews, autocomplete, translation, and OAuth 2.1 MCP server access extend the service beyond standard web results.
The pricing structure starts with a Free plan that provides core API access. Starter costs $40 per month and adds 10 core endpoints, JSON responses, a 99.1% uptime SLA, email support, and a 15 requests/sec rate limit. Pro costs $300 per month with the same core API foundation, plus asynchronous date-range review batch exports, priority support, and a 50 requests/sec rate limit. Business costs $1,000 per month and raises the rate limit to 150 requests/sec while adding dedicated support and retaining review exports. Enterprise includes the listed Pro and Business capabilities, including dedicated support, asynchronous review exports, and the 99.1% uptime SLA.
SERP Search fits products that need mixed Google SERP types from one API, especially when coordinate targeting, structured outputs, review collection, or AI-client connectivity matter. Its standout breadth covers both search-result formats and specialized Google data, while MCP access supports compatible AI clients. The trade-off is a single-engine focus: teams requiring coverage across several search engines should choose a broader multi-engine API. For Google-centered monitoring, SEO tooling, local search workflows, or review data pipelines, the free entry point and tiered request limits make the product relevant; smaller projects needing only one narrow endpoint may find its wider feature set unnecessary.
SERP Search pros and cons
- Where it wins
- Broad Google coverage across organic, local, shopping, news, video, and images
- Coordinate targeting plus country and language controls for localized results
- AI Overview, knowledge data, review exports, and OAuth 2.1 MCP access
- Where it doesn't
- Focused on Google rather than multiple search engines
- Paid plans start at $40 per month
- Advanced review exports begin with the Pro plan
SERP Search fact sheet, pricing and score →
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