SendDM review
A focused Instagram automation tool with broad triggers, branching DMs and a free entry plan.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
SendDM automates Instagram messaging for creators, businesses and agencies. It can trigger DMs from keyword comments on posts, Reels and carousels; Story mentions, reactions and replies; Live comments; and incoming DMs. Multi-step branching flows can deliver links and collect lead information, while analytics help track automation and conversions. The product also includes post and Reel scheduling with attached automations, contact management and a link-in-bio page. It is a fit for teams focused on Instagram interactions, not organizations seeking a cross-platform messaging tool.
The free plan covers comment auto-replies, Story mention auto-replies, keyword triggers, lead capture and post and Reel scheduling. Creator costs $11 per month or $105.60 per year and adds Story automation, advanced keyword triggers, unlimited lead capture, analytics and contact management. Growth is $20 monthly or $192 annually, adding API access and priority support alongside Story automation and analytics. Scale costs $39 monthly or $374 annually and is aimed at agencies managing many accounts, with Story automation, analytics and priority support. A Custom plan offers a custom DM limit and support for up to 100 Instagram accounts. A seven-day free trial is also available.
Its breadth of Instagram entry points is the main reason to consider it: one workflow can respond to comments, Stories, Live activity and inbound DMs, with rewind available for eligible commenters from the previous seven days. Paid plans add AI-generated comment replies and spam filtering. The integration set is centered on Instagram and Meta Graph API, and the product is cloud-based with web access. Email and documentation are the listed support channels, and GDPR is the stated compliance standard. Choose SendDM if Instagram is your primary channel and you want scheduling as well as conversation automation; look elsewhere if your workflows depend on a broader social ecosystem.
SendDM pros and cons
- Where it wins
- Triggers DMs from comments, Story activity, Live comments and incoming messages
- Supports branching conversations, link delivery and lead capture
- Free plan includes comment and Story replies plus post and Reel scheduling
- Where it doesn't
- Built for Instagram rather than a broad social messaging ecosystem
- Advanced features such as AI replies are limited to paid plans
- Custom plan details require a separate quote
SendDM fact sheet, pricing and score →
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