SELMA Education CRM review
A recruitment CRM for scoring leads, managing applications, and tracking attribution.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
SELMA Education CRM is a cloud-based recruitment and student management platform for Australian RTOs, higher education institutions, international education providers, and training organisations. It brings prospect and enquiry management, application pipelines, contact histories, lead scoring, nurture campaigns, recruitment email and SMS, web forms, campaign attribution, and conversion-funnel analysis into one system. The platform runs on the web and provides an API, with integration to SELMA’s broader student information system for enrolments, compliance, finance, portals, and learning-management connections.
Pricing is paid, with a listed starting price of AUD 149 and no free plan. The Swift plan includes unlimited admins, the Communication module, basic compliance, and custom fields. Starter adds unlimited leads, a student portal, Education CRM, and a Finance module. Growth adds rate-limited API access, advanced reporting, and a form builder. Professional adds a full API, AI tools, and role-based access control. This progression makes the plan structure relevant for organisations moving from core recruitment operations toward reporting, integrations, and controlled access.
SELMA’s strongest fit is for teams that need to connect recruitment activity with measurable funnel performance. Automated scoring and qualification support prioritisation, while attribution and conversion analysis connect campaigns with outcomes. Conditional-logic forms and nurture workflows extend the platform beyond contact storage, and two-way LMS integrations support a wider education technology environment. Security features include GDPR compliance and mandatory MFA; the security programme also states that ISO 27001 certification is being pursued, while AWS infrastructure is ISO 27001 certified. Organisations seeking lead management, application workflows, and attribution should consider SELMA; teams needing a free product or completed ISO 27001 certification should look elsewhere.
SELMA Education CRM pros and cons
- Where it wins
- Automated lead scoring, qualification, and nurture workflows
- Campaign attribution and conversion-funnel analysis
- Two-way integrations with Canvas, Moodle, Blackboard, and Cloud Assess
- Where it doesn't
- Paid product with no free plan
- Rate-limited API access is listed on the Growth plan
- ISO 27001 certification is being pursued, not completed
SELMA Education CRM fact sheet, pricing and score →
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